OmniBus Launches VAR Program for iTX

OmniBus Systems, a provider of comprehensive broadcast automation and content management solutions, launched a value-added reseller (VAR) program for iTX, the software-based production and transmission solution. The program has been developed to enhance OmniBus' reach into different market sectors and allows resellers to target and provide a solution to a wide range of markets including traditional broadcast, IPTV, Internet and mobile TV applications. 

The VAR program means that, for the first time, OmniBus is able to make playout and automation technology available directly through selected reseller partners — something that has previously been impractical due to the complex nature of broadcast automation systems.

"Resellers understand iTX more easily, and the installation, training and operation are dramatically simplified when compared with systems based on conventional technologies," said Laura Kirkland, channel sales manager for OmniBus Systems. "Resellers in Europe, the Pacific Rim and Asia have already joined the program, and we are in the process of recruiting many more."

Potential VARs are taken through a detailed evaluation process to establish their strengths and potential target markets. Once accepted into the program, they attend a comprehensive sales and technical training course at OmniBus' U.K. headquarters, at the end of which they are fully equipped to propose, install and train on iTX. VARs with an existing support structure in place are also given the option to offer first- and second-tier support services. Resellers have access to a range of services from OmniBus, including marketing and lead-generation support and a dedicated iTX Web site with the latest support information, software updates, training guides and other product documentation.

More information about OmniBus Systems' digital asset management, automation and transmission technology is available online at www.omnibus.tv.