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College Sports Video Summit
Jan 26, 2009 - 1:54:24 PM

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Sports Video Group Launches College Sports Video Summit, June 9-10, Atlanta
College Conferences, Broadcasters, and Universities Get Behind Industry-Wide Gathering To Advance Creation, Production, and Distribution of College Sports Content



Click Here To Visit the Official Site of the College Sports Video Summit.

This June, college and university video professionals along with their conference, TV, and online partners will come together for the first-annual College Sports Video Summit (CSVS), a two-day event that will help all involved maximize the quality of college sports productions, increase sponsor revenues, and understand how to best utilize TV-production equipment.

The event will be held June 9-10 at the Westin Peachtree Plaza Hotel in downtown Atlanta, at the crossroads of several major NCAA conferences. CSVS will feature two keynote addresses, two tracks of focused workshops, and seven panel discussions on a wide range of topics. An exhibition hall featuring cost-effective products and services geared to the college- sports market will remain open throughout the show.

The event will also feature the inaugural Global Media Awards for College Sports, co-presented by the National Academy of Television Arts & Sciences (NATAS). Open to all college video departments and broadcasters, these awards will formally recognize outstanding achievement in college sports television and video production at three levels -- athletic departments and conferencec, media providers and broadcasters, and technology providers. Awards for each of the 10 categories will be presented on the night of June 9, 2009, and the submission deadline for all awards is April 10. Complete information on entering the Global Media Awards for College Sports, including the rulebook, application, and fees information, is available at the awards Website: http://www.globalmediaawards.org/collegesports/

“SVG recognizes the need to harness the expertise of those who have been successful in growing the production of video within the college-sports industry, both by networks and university athletic departments," says conference Chairman Tom Buffolano. “To that end, we have created a forum for education, collaboration, and recognition of those individuals, schools, conferences, and media entities that are leading the way in the world of college sports video.”

The program will be developed by an advisory board of leading experts in college sports production and distribution, including top-level executives from CBS College Sports, the Big Ten Network, ESPN, and Collegiate Images, as well as university programs at Boston College, Texas A&M, and the Mountain West Conference.

Panel discussions throughout the event will include:
  • Video - The Game Changer for College Sports
    The rapid growth of video production has raised the bar significantly for university athletic departments in every facet of their development. Hear from those who have been successful at building their business and brand by developing a strong video strategy that impacts everything from revenue to recruiting.
  • SD, HD, 3D – My D
    Making the Right Choice for the Right Reasons. The top programming minds provide their insight about cost vs. value.
  • The Virtual Arena
    How do you connect college-sports fans so they keep coming back? Fans, alumni, boosters, parents, recruits, students and the community are all distinct parts of a vast audience. How to maximize your resources to reach that audience before, during, and after the game, as well as in the off season.
  • Know Your Rights
    The value of college sports rights and their increasing importance as multi-platform properties have created a fierce competitive environment. The heavyweights of college sports programming debate this most critical topic.
  • Saturday Afternoon Live!
    Event Production on Campus From Netorks to DIY. More and more college sports events are being produced on campuses every week for distribution to viewers on TV and the Internet. This panel will address best practices for scalable sports productions, covering everything from technical infrastructure to personnel.
  • Paying the Freight
    Video should be a catalyst for generating revenue, from sponsorship and ad sales to tickets and alumni donations. A look at the different ways that video can play a significant role in a university’s P&L and show a positive ROI.
  • Lights, Camera, Action!
    The Growth of College Sports Production Technology. Where is the next advance in technology coming from? At what point will TV and digital production intersect? Who are the innovators, and when will it become affordable for anyone to produce high-quality sports video? This panel seeks to answer these questions and more.

Focused hands-on workshops will split the audience into smaller groups to cover topics in more depth and allow more time for detailed Q&A sessions. The topics for these workshops will include:

  • Building a Video Department - Technology 101
    What do you need and how do you budget? Connect with the experts to get your questions answered.
  • Live Streaming Solutions
    What are the options and what’s involved in setting them up?
  • Production Basics – Shooting, Editing, and Programming
    Looking at the best ways to frame your story.
  • Video and Marketing
    How to build the brand of your school’s athletic department and reach fans, boosters, alumni, press, recruits, etc., through the use of video.
  • Collaboration Within the University
    How to tap into existing school resources and share knowledge across departments.
  • Syndication Taking Content Beyond the Arena
    A look at on-air and online distribution from podcasting to local-newspaper Websites, mobile outlets, local TV, radio, fan sites, and bloggers — how to get more exposure without creating more work.

SVG COLLEGE SPORTS VIDEO SUMMIT ADVISORY COMMITTEE

Chris Bevilacqua, CAA Sports Media Ventures, Chairman/CEO
Bryan Bray, Baylor University, Director of BaylorVision
Mike Bruce, Broadcast Education Association Sports Division, President
Dan Butterly, Mountain West Conference, Associate Commissioner of Marketing
Kelly Carney, Conference USA
, Associate Commissioner
Mark Chambers, Boston College
, Director of Multimedia Services
Nate Flannery, Horizon League
, Director of New Media and Technology
John Heisler, University of Notre Dame, Sr. Associate Athletics Director for Media and Broadcast Relations
Joel Kitay, Kitay Productions, President
Lucas Kraut, Elon University, General Manager, ISP Sports Network
John Kvatek, University of Central Florida Athletics Association, Director of Video Services
David Lind, WIUP-TV, Indiana University of Pennsylvania, 
Executive Producer
Burke Magnus, ESPN, Senior Vice President of College Sports Programming
Dan Margulis, ESPNU, Senior Director of Programming and Acquisitions
Drew Martin, Texas A&M University, Assistant Athletic Director for Branding and Creative Development
Jim Nachtman, The Pennsylvania State University, Director of Broadcast Operations
Ken Norris, University of California at Los Angeles, Director of Video Operations
Tim Pernetti, Rutgers University
, Athletic Director
Tim Pollard, Ball State University, Associate Professor of Telecommunications
Patty Power, CBS College Sports Network Senior Vice President of Operations
Rich Routman, Collegiate Images,
 Senior Vice President of Business Development
Rob Schupler, CBS College Sports Network,
 Senior Vice President of University Sales and Marketing
Leon Schweir, The Big Ten Network, Executive Producer/Vice President of Production
Phil Sharpe, Turner Sports
, Senior Vice President of Technology
Colin Smith, Raycom Sports, Vice President of Distribution and New Media
Bob Vecchione, National Association of Collegiate Directors of Athletics (NACDA), Deputy Executive Director
Chris Wagner, JumpTV/Neulion Entertainment , Executive Vice President
Rich Wanninger, Patriot League
, Associate Executive Director for External Relations
    
Keynote Address
Chris Bevilacqua, Chairman/CEO of CAA Sports Media Ventures, will give the event’s opening keynote address. A leading sports-television, digital-media, and marketing executive, Bevilacqua was, in many respects, the pioneer of multiplatform college-sports-rights development.

Most recently, he was a partner at New York-based sports, media, and entertainment company SCP Worldwide LLC and was instrumental in the management of and development of diverse properties, including the National Hockey League's St. Louis Blues, Scottrade Center, and Kiel Opera House in St. Louis; Major League Soccer’s Real Salt Lake and radio, theater, television, and broadband production companies.



Bevilacqua was co-founder and president of CSTV, the first-ever 24-hour college-sports television network, which was eventually sold to CBS. In 2006, he helped conceive and create the first 24-hour “super-regional” collegiate-conference sports network, the Mountain West Sports Network (the MTN), which launched in September 2006 as a joint venture with Comcast.

Prior to CSTV, Bevilacqua served as director, global negotiations and league affairs, at Nike.

“Having been a college wrestler and working in the college-sports industry for most of my career gives me a unique perspective on how far we have come in providing the fans, parents, and alumni almost unlimited access to live events on a year-round basis,” Bevilacqua says. “What started as an idea for a network to cover more college sports on multiple platforms than had ever been done previously, has grown in 10 years to the point where every school’s athletic and academic programs have the opportunity to showcase themselves as never before. We are all at a critical stage in the financial welfare of college athletics, and I believe that video production can be one of the core businesses that can positively impact revenue at these institutions.”

Conference Chair Tom Buffolano
Tom Buffolano is a 20-year veteran of television and digital programming, production, and marketing. He began his career at MTV Networks in marketing and promotions, driving the VH1 network’s distribution efforts. Along the way, he developed local-market sponsorship programs for both radio and cable; managed promotional and marketing efforts for many of the networks’ top talent, shows, and events; and helped launch the pilot program for the highly successful “Save the Music” initiative. While at VH1, he developed a lucrative event-based programming strategy, created properties, and managed the execution of “Rock Across America,” “Fairway to Heaven,” “Lift Ticket to Ride,” and “Divas.” He also spearheaded the “Pop Up Video” sports crossover in-stadium video program with the New York Giants, New York Yankees, and New York Knicks and the NHL All-Star Game in Tampa.


Buffolano changed career direction and entered the digital (dotcom) space in late 1999-early 2000 at StreamSearch.com, an industry leader in audio- and video-content aggregation, search, and distribution, where he led both marketing and music-industry business development. Subsequently, he consulted on various startup companies in software and product development before landing at CSTV in 2005 (CSTV was renamed CBS College Sports Network in 2008).


Working with more than 100 athletic departments, conferences, and the NCAA, Buffolano developed the All Access subscription streaming business for CBSC. He also worked to bridge the gap between the TV and digital businesses and co-created the award-winning Road Trip franchise, which pioneered new digital production methods for remote video features. His other responsibilities included building a syndication network to promote CBSC’s on-air programming and delivering highlights from partner schools and conferences to various outlets, such as USA Today, CBS Radio, YouTube, CBSSports.com, Yahoo, and AOL.

 

Buffolano is currently President of Think Manhattan Inc., a media consulting company.



To reserve your hotel room at SVG's discounted rate, please click here.




The National Academy of Television Arts & Sciences (NATAS) and the Sports Video Group (SVG) are pleased to announce the Global Media Awards for College Sports. The contest, which will be the first to honor college-sports video programming, will award winners in 10 categories at the inaugural College Sports Video Summit (CSVS), to be held in Atlanta June 9-10. Honorary awards will also be presented to pioneers who have taken the lead in this field.


The Global Media Awards for College Sports will encompass 10 categories in three areas of competition: Collegiate, for College Sports programming departments; Corporate, for media companies that produce college sports video content; and Technology, for companies that develop systems for use in video production.

College Sports programming departments including university and college athletic departments and athletic conferences will compete against each other in four categories:

1.      Live Game or Live Event Production
2.      Special Feature
3.      Outstanding Highlight Package
4.      Outstanding Promotional Video

Media companies, including network and regional broadcasters/content providers will compete in four categories:

5.      Live Game or Live Event Production
6.      Special Feature
7.      Outstanding Highlight Package
8.      Outstanding Promotional Video

Technology providers whose systems offer improvements for fans’ enjoyment are eligible in the following category:

9.      Technological Innovation

The final category will be open to Collegiate and Corporate entities:

10.     College Sports Video of the Year


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