Video Group Launches College Sports Video Summit, June 9-10, Atlanta College Conferences, Broadcasters, and Universities Get
Behind Industry-Wide Gathering To Advance Creation, Production, and
Distribution of College Sports Content
This June, college and university video professionals along with their conference, TV, and online partners will come together for the first-annual College Sports Video Summit (CSVS), a two-day event that will help all involved maximize the quality of college sports productions, increase sponsor revenues, and understand how to best utilize TV-production equipment.
The event will be held June 9-10 at the Westin Peachtree Plaza Hotel in downtown Atlanta, at the crossroads of several major NCAA
conferences. CSVS will feature two keynote addresses, two tracks of focused
workshops, and seven panel discussions on a
wide range of topics. An exhibition hall featuring cost-effective products and
services geared to the college- sports market will remain open
throughout the show.
The event will also feature the inaugural
Media Awards for College Sports, co-presented by the National Academy of Television Arts & Sciences (NATAS). Open to all college video departments and broadcasters,
these awards will formally recognize outstanding achievement in college sports television and video production at three levels -- athletic departments and conferencec, media providers and broadcasters, and technology providers. Awards for each of the 10 categories will be presented on the night of June 9, 2009, and the submission deadline for all awards is April 10.
Complete information on entering the Global Media Awards
for College Sports, including the rulebook, application, and fees information, is
available at the awards Website: http://www.globalmediaawards.org/collegesports/
“SVG recognizes the need to harness the expertise of those who have been successful in growing the production of video within the college-sports industry, both by networks and university athletic departments," says conference Chairman Tom Buffolano. “To that end, we have created a forum for education, collaboration, and recognition of those individuals, schools, conferences, and media entities that are leading the way in the world of college sports video.”
The program will be developed by an advisory board of leading experts in college sports production and distribution, including top-level executives from CBS College Sports, the Big Ten Network, ESPN, and Collegiate Images, as well as university programs at Boston College, Texas A&M, and the Mountain West Conference.
Panel discussions throughout the event will include:
- The Game Changer for College Sports The rapid growth of video
production has raised the bar significantly for university athletic
departments in every facet of their development. Hear from those who
have been successful at building their business and brand by developing
a strong video strategy that impacts everything from revenue to
SD, HD, 3D – My D Making the Right Choice for the
Right Reasons. The top programming minds provide their insight about
cost vs. value.
The Virtual Arena How do you connect college-sports
fans so they keep coming back? Fans, alumni, boosters, parents,
recruits, students and the community are all distinct parts of a vast
audience. How to maximize your resources to reach that audience before,
during, and after the game, as well as in the off season.
Rights The value of college sports rights and their increasing importance
as multi-platform properties have created a fierce competitive
environment. The heavyweights of college sports programming debate this
most critical topic.
Saturday Afternoon Live!
Event Production on Campus From Netorks to DIY. More and more college sports events are being produced on campuses every week for distribution to viewers on TV and the Internet. This panel will address best practices for scalable sports productions, covering everything from technical
infrastructure to personnel.
Paying the Freight Video
should be a catalyst for generating revenue, from sponsorship and ad
sales to tickets and alumni donations. A look at the different ways
that video can play a significant role in a university’s P&L and
show a positive ROI.
Lights, Camera, Action! The Growth of College
Sports Production Technology. Where is the next advance in technology
coming from? At what point will TV and digital production intersect?
Who are the innovators, and when will it become affordable for anyone to
produce high-quality sports video? This panel seeks to answer these
questions and more.
Focused hands-on workshops will
split the audience into smaller groups to cover topics in more depth
and allow more time for detailed Q&A sessions. The topics for these
workshops will include:
Building a Video Department - Technology
101 What do you need and how do you budget? Connect with the experts
to get your questions answered.
Live Streaming Solutions What are the options and what’s involved in setting them up?
Production Basics – Shooting, Editing, and Programming Looking at the best ways to frame your story.
and Marketing How to build the brand of your school’s athletic
department and reach fans, boosters, alumni, press, recruits, etc.,
through the use of video.
Collaboration Within the University How to tap into existing school resources and share knowledge across departments.
Syndication – Taking Content Beyond the Arena A look at
on-air and online distribution from podcasting to local-newspaper
Websites, mobile outlets, local TV, radio, fan sites, and bloggers —
how to get more exposure without creating more work.
SVG COLLEGE SPORTS VIDEO SUMMIT ADVISORY COMMITTEE
CAA Sports Media Ventures, Chairman/CEO
Baylor University, Director of BaylorVision
Broadcast Education Association Sports Division, President
Mountain West Conference, Associate Commissioner of Marketing
Conference USA , Associate Commissioner
Boston College , Director of Multimedia Services
Horizon League , Director of New Media and Technology
University of Notre Dame, Sr. Associate Athletics Director for Media and Broadcast Relations
Kitay Productions, President
Elon University, General Manager, ISP Sports Network
University of Central Florida Athletics Association, Director of Video Services
WIUP-TV, Indiana University of
Pennsylvania, Executive Producer
ESPN, Senior Vice President of College Sports
ESPNU, Senior Director of Programming and Acquisitions
Texas A&M University, Assistant Athletic Director for Branding and Creative Development
The Pennsylvania State University, Director of Broadcast Operations
University of California at Los Angeles, Director of Video Operations
Rutgers University , Athletic Director
Ball State University, Associate Professor of Telecommunications
CBS College Sports Network Senior Vice President of Operations
Collegiate Images, Senior Vice President of Business Development
CBS College Sports Network, Senior Vice President of University
Sales and Marketing
The Big Ten Network, Executive Producer/Vice President of Production
Turner Sports , Senior
Vice President of Technology
Raycom Sports, Vice
President of Distribution and New Media
National Association of Collegiate Directors of Athletics(NACDA), Deputy Executive Director
JumpTV/Neulion Entertainment, Executive Vice President
Patriot League , Associate Executive Director for External Relations
Bevilacqua, Chairman/CEO of CAA Sports Media Ventures, will give the
event’s opening keynote address. A leading sports-television, digital-media, and marketing executive, Bevilacqua was, in many
respects, the pioneer of multiplatform college-sports-rights
Most recently, he was a partner at New
York-based sports, media, and entertainment company SCP Worldwide LLC
and was instrumental in the management of and development of diverse
properties, including the National Hockey League's St. Louis Blues,
Scottrade Center, and Kiel Opera House in St. Louis; Major
League Soccer’s Real Salt Lake and radio, theater, television, and
broadband production companies.
Bevilacqua was co-founder and president of CSTV, the first-ever 24-hour college-sports television network, which was eventually sold to CBS. In 2006, he helped conceive and create the first 24-hour
“super-regional” collegiate-conference sports network, the Mountain West
Sports Network (the MTN), which
launched in September 2006 as a joint venture
Prior to CSTV,
Bevilacqua served as director, global negotiations and league affairs,
“Having been a college wrestler and working in
the college-sports industry for most of my career gives me a unique
perspective on how far we have come in providing the fans, parents, and
alumni almost unlimited access to live events on a year-round basis,”
Bevilacqua says. “What started as an idea for a network to cover
more college sports on multiple platforms than had ever been done
previously, has grown in 10 years to the point where every school’s
athletic and academic programs have the opportunity to showcase
themselves as never before. We are all at a critical stage in the
financial welfare of college athletics, and I believe that video
production can be one of the core businesses that can positively impact
revenue at these institutions.”
Conference Chair Tom Buffolano Tom Buffolano is a
20-year veteran of television and digital programming, production, and
marketing. He began his career at MTV Networks in marketing and promotions, driving
the VH1 network’s distribution efforts. Along the way, he developed local-market sponsorship programs for both radio and cable; managed promotional and
marketing efforts for many of the networks’ top talent, shows, and events; and
helped launch the pilot program for the highly successful “Save the Music”
initiative. While at VH1, he developed a lucrative event-based programming
strategy, created properties, and managed the execution of “Rock Across America,”
“Fairway to Heaven,” “Lift Ticket to Ride,” and “Divas.” He also spearheaded the
“Pop Up Video” sports crossover in-stadium video program with the New York
Giants, New York Yankees, and New York Knicks and the NHL All-Star Game in
Buffolano changed career direction and entered the digital (dotcom) space in late 1999-early 2000 at StreamSearch.com, an industry leader in audio- and video-content
aggregation, search, and distribution, where he led both marketing and music-industry business development. Subsequently, he consulted on various
startup companies in software and product development before landing at CSTV in
2005 (CSTV was renamed CBS College Sports Network in 2008).
Working with more
than 100 athletic departments, conferences, and the NCAA, Buffolano developed the All
Access subscription streaming business for CBSC. He also worked to bridge the
gap between the TV and digital businesses and co-created the award-winning
Road Trip franchise, which pioneered new digital production methods for remote
video features. His other responsibilities included building a syndication
network to promote CBSC’s on-air programming and delivering highlights from
partner schools and conferences to various outlets, such as
USA Today, CBS Radio,
YouTube, CBSSports.com, Yahoo, and AOL.
currently President of Think Manhattan Inc., a media consulting company.
To reserve your hotel room at SVG's discounted rate, please click here.
The National Academy of Television Arts & Sciences (NATAS) and the Sports Video Group (SVG) are pleased to announce the Global Media Awards for College Sports. The contest, which will be the first to honor college-sports video programming, will award winners in 10 categories at the inaugural College Sports Video Summit (CSVS), to be held in Atlanta June 9-10. Honorary awards will also be presented to pioneers who have taken the lead in this field.
The Global Media Awards for College Sports will encompass 10 categories in three areas of competition: Collegiate, for College Sports programming departments; Corporate, for media companies that produce college sports video content; and Technology, for companies that develop systems for use in video production.
College Sports programming departments including university and college athletic departments and athletic conferences will compete against each other in four categories:
1. Live Game or Live Event Production 2. Special Feature 3. Outstanding Highlight Package 4. Outstanding Promotional Video
Media companies, including network and regional broadcasters/content providers will compete in four categories:
5. Live Game or Live Event Production 6. Special Feature 7. Outstanding Highlight Package 8. Outstanding Promotional Video
Technology providers whose systems offer improvements for fans’ enjoyment are eligible in the following category:
9. Technological Innovation
The final category will be open to Collegiate and Corporate entities: