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Ascent media taps three new clients for its Viia suite of services

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Ascent Media Group has secured contracts with three new clients for its Viia suite of file based media services. Soul Train Holdings LLC, Wild Bunch and Sport Scene Distributors will deploy Viia to monetize existing content by distributing it across new delivery platforms. Viia's suite of file-based media services enables content to be digitized, stored, re-purposed and distributed globally in multiple formats and languages.

"In today's media and entertainment market, it is essential for media owners to engage with consumers across a wider range of distribution channels, "said John Phipps, Senior Vice President, Global Strategic
Sales for Viia "Viia is a dedicated solution that allows companies to maximize the value of their existing assets by exploiting new multi-channel market opportunities. The success we are now seeing with
Viia adoption is testament to the relevance and timeliness of this type of easily actionable managed service.

Viia's new clients will harness its services in a variety of ways:

· Soul Train Holdings LLC, a producer and distributor of video entertainment, will use Viia to transpose the entire back catalogue of the cult US TV show "Soul Train".

· Wild Bunch, a catalogue of Martial Arts trailer material and marketing content, will use Viia to allow distributors and program buyers to access content digitally and to redistribute across various
platforms.

· Sport Scene Distributors, a boxing promoter, will use Viia to repurpose decades of catalogued boxing video and to enable secure digital delivery across new platforms.

"Presenting content in the appropriate format for different modes of consumption can be problematic," continued Phipps. "The different ways in which these companies are using Viia clearly demonstrates the
flexibility of the Viia platform. Benefits for media owners including increased security, speed to market and the ability to address new subscriber audiences."

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