Dolby Sets New Price for Reusable 3D Glasses
by | Sep 15, 2008 - 11:03:04 PM
Dolby has reduced the price of its reusable 3D glasses. Dolby
exhibitors can purchase new 3D glasses at a list price of US $27.50, reduced
from US $39.00, making them even more cost-effective.
"The success of Dolby 3D around the world has enabled
us to realize significant economies of scale. We are pleased to announce that
our green, reusable 3D glasses are now offered at a significantly reduced
price," said John Carey, Vice President of Worldwide Sales, Products, and
Services, Dolby Laboratories. "We highly value our exhibitor relationships
worldwide and with this announcement, we demonstrate our continued effort to
improve the value of owning and operating a Dolby 3D Digital Cinema
theater."
Dolby's 3D glasses are high-performance, environmentally
friendly passive glasses that require no batteries or charging. Because they
are reusable, the per-ticket cost of Dolby 3D glasses is expected to be well
below the cost of disposable 3D glasses. In addition, exhibitors aren't
required to constantly track and order additional disposable 3D glasses.
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