Gold Mobile Output Module Launched by SysMedia
by | Sep 12, 2008 - 11:01:24 AM
SysMedia has expanded its
Plasma Gold information production system with the launch of a new output
module that enables delivery to mobiles.
The publishing of text, images and adverts to handheld devices is a growing
sector, and the globally successful Plasma Gold has been extended to allow
customers to deliver their digital information services to mobiles at the same
time as to other platforms.
Text, images, video clips and tabular information is manually created, or
derived from data feeds, and then integrated with advertising. The output is
delivered in such a way as to be formatted correctly for the different classes
of mobile handset.
“A mobile phone is a naturally interactive device, and users engage quickly
with content that is compelling, topical and can be navigated easily. By using
feeds and scripts to populate the content, and by sharing the information with
other platform deliveries, Plasma Gold enables customers to publish mobile
content and add brand value without significantly adding to production costs,”
explains Andrew Lambourne, CEO of SysMedia.
Through third party integration, the complete solution can offer clear monetizing
possibilities through categorised advertising facilities.
“The new mobile output module for Plasma Gold increases the reach of
cross-platform publishing and provides broadcasters with a fresh new way to
connect audiences with their existing information. Our solution offers digital
service publishers reduced costs and reduced time-to-market by eliminating
bespoke development and maximising the re-use potential of existing
information,” says Lambourne.
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