Booth: SL3220

Post-production professionals at NAB will want to check out Adobe’s booth in the south hall to see the latest developments in a number of products, including Adobe Creative Suite 3 Production Premium, Flash Media Server, Flash Player, and Adobe Media Player. During the NAB show Adobe will introduce the new Adobe Media Player software and profile their postproduction solution Adobe Creative Suite 3 Production Premium in their booth.

Adobe Creative Suite 3 Production Premium is Adobe’s integrated post-production solution for video, audio, graphics and Web publishing. “Adobe’s Creative Suite 3 Production Premium capture-to-delivery workflow makes it easier for broadcasters to create and distribute dynamic content across virtually every medium,” says John Loiacono, senior vice president of Creative Solutions at Adobe.  

The new Adobe Media Player software, expected to be available in early 2008, brings new options to viewers and revenue-building opportunities to anyone who creates media content. Broadcasters can deliver streaming or downloadable video via a customizable, cross-platform player that lets you measure viewership and build revenue with advertising. Benefits include integrated branding architecture, measurement of key usage data and content protection.  

Also at NAB is the Adobe Flash Media Rights Management Server. The server protects and controls video content even after it has been downloaded. Adobe Flash Media Rights Management Server protects Adobe Flash or MPEG-4 video investment throughout its lifetime by setting detailed parameters that determine how and when content is viewed, and who can view it.

Regarding other Adobe video product software, Adobe Premiere Pro incorporates Panasonic P2 technology. Adobe Premiere Pro handles all major HD camera formats natively, so broadcasters can turn it around quickly. Adobe also has 5.1 Surround Sound audio mixing incorporated into Adobe Premiere Pro.

“Our professional video products will integrate file-based camera formats, such as Panasonic P2, that are rapidly replacing tape in the broadcast and post-production workflow because of the speed, capacity and efficiency that allow editors to deliver projects faster,” says Jim Guerard, vice president of Dynamic Media at Adobe.  

Adobe has also seen a ton of growth in streaming and their product Adobe Flash Media Streaming Server software, enables users to stream protected, high-quality video on the web and onto to mobile devices.