Booths: S215LMR, SU3614, SU3614
At NAB 2008, IBM and its partners will demonstrate a suite
of HD sports systems supporting pre-production, production, post-production,
and preservation and archive activities. IBM’s Media Hub Solution Framework
provides an infrastructure based on Service Oriented Architecture (SOA) and is
designed to manage the increasing complexity of running a content-based
business from the point of creation to the distribution of digital content.
Media Hub provides media-based routing to enable end-to-end
workflows connecting business and content systems. It connects a range of
partner applications from planning and business rights management through
editing, transcoding, watermarking, and asset management to delivery systems
for broadcast and broadband, Web, and mobile.
IBM is also tackling HD compression speeds. Broadcast
International’s CodecSys video-compression software runs on IBM’s Cell
Broadband Engine multi-core processor and the IBM BladeCenter QS21 server.. HD
video can be delivered at 3 Mbps (in H.264) instead of 19.4 Mbps (in MPEG-2).
CodecSys bundled with BladeCenter QS21 is designed for capturing camera feeds
from one location, such as a stadium, and moving it back to the studio.