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Broadcast Pix Booth #SU10605
Broadcast Pix, recently sold its Slate 1000 HD switcher. The
Slate 1000HD was sold by reseller and integrator Snader and Associates to
Hewlett-Packard (HP) for use at this year’s Sundance Film Festival. The Slate
1000HD was used to produce interviews and commentary in 1080i for broadcast on
television and the Internet, as well as local uses at the festival.
Assisted by Snader and Associates and Broadcast Pix, HP
built a flight pack around the Slate 1000HD switcher, which served as the heart
of the HP Broadcast Studio in
Park
City,
UT. In their
role as sponsor of Sundance, HP offered free access to broadcast equipment so
that independent filmmakers could perform interviews and create promotional
material. The studio was built in
California,
de-constructed and shipped to
Park
City, and re-built for use in the
Kimball
Arts
Center, known as the
Sundance House during the ten-day festival.
The Broadcast Pix Slate 1000HD was used for live coverage to
Los Angeles CW-affiliate KTLA for its morning show and for a national feed to
Canada.
The purchase continues a long-standing relationship between
HP and Broadcast Pix. David Massey, HP Chief Engineer and Technical Consultant,
explained that his team at HP was pleased to be working with such a reliable
and user-friendly switcher. “Our familiarity with the Broadcast Pix system was
a real bonus for us. But that doesn’t take away from the ease of use that Slate
switchers bring to the table. They’re extremely user-friendly switchers.”
The new Slate HD switchers provide the easiest and most
cost-effective way to create compelling live HD video. Their file-based
architecture streamlines live production workflow by completely integrating
their included switcher, CG, clip stores, still stores and monitoring, and
seamlessly networking them with content from edit bays.
Further demonstrating the ease of integration offered by
Broadcast Pix switchers, all was up and running on schedule at Sundance in a
short amount of time. “We had a total of eight weeks to get the system up and
running from the day we surveyed the location,” explained Massey. “That’s not a
great deal of time to prepare for such a high-profile event. Broadcast Pix and
Snader were extremely accommodating and helpful throughout that whole service
and integration process.
Reaction from the filmmakers was unanimously positive. “Once
people got over the shock of having a broadcast-quality studio available to
them for free, reaction was immediately very enthusiastic,” added Massey. “The
Sundance Film Festival caters to independent filmmakers, and many we spoke to
were thrilled to be able to avoid spending money on production crews and
equipment and still be able to promote their films.”
The coordinated effort of Broadcast Pix’s Slate 1000HD and
HP to bring the HP Broadcast Studio at Sundance was much praised by filmmakers
who took advantage of it. Many cited the financial savings of avoiding travel
with their own production crew. Others remarked that the ability to produce the
interview with such a sophisticated configuration meant reduced editing and
post production time.
Since the film festival, HP has used its Slate 1000HD
switcher to produce an end-to-end broadcast at the company’s Retiree Event at
the Computer History Museum in Mountain View, California, held on March 3rd.
During the event, the CEO of Hewlett-Packard addressed former employees asking
them questions about their years of employment with HP. In-room projection at
the event was done in HD, as was the uplink and downlink to HP’s Cupertino
headquarters. The Slate 1000 HD switcher performed an HD to SD 16x9 conversion
for the event’s webcast and recorded the proceedings in HD.
Each of the three new Slate HD models (Slate 100, Slate
1000, and Slate 3000) include: a switcher with up to six keyers and DVEs,
multi-view monitoring, a Harris® Inscriber® CG, and a clip store. The
switchers’ hybrid I/O supports: 1080i, 720p, SD, DVI and VGA, plus analog
output in composite, Y/C and component. It can add: HD and SD analog inputs and
1080p output. Both 16:9 and 4:3 content can be mixed while preserving the
native aspect ratio of each element. Slate 1000 HD adds a professional switcher
control panel.
“Compelling live HD programming has never been more
accessible. These switchers create stunning HD productions,” explained Ken
Swanton, Broadcast Pix President. “For a fraction of the cost involved in
outfitting and staffing an HD control room, Slate HD makes it all possible -
without sacrificing quality or polish.”
Unlike conventional HD live control rooms in which many
boxes are wired together and a team of operators is needed, the new Slate HD
systems enable a single operator to create live HD television productions at a
fraction of the cost. They streamline workflow by inputting and
outputting all popular formats and aspect ratios, and adding files of graphics,
animations and clips that are created within the switcher or imported. For
example, QuickTime clips from edit bays can be sent over a gigabit network into
the switcher’s up to one Terabyte of hard-drives, just minutes before air-time,
and then self-cue when taken to air. For the ultimate “one-man band,” the
system can control audio mixers, robotic cameras, and video servers. Slate
switchers gracefully expand for team use when required.
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