ESPN, XOS Technologies reach college sports deal

ESPNU and ESPN.com have reached a deal with XOS Technologies as the sports giant looks to enhance college sports content. The agreement allows for sharing of online news, information, features and video and audio assets, and cross promotion between ESPNU and the XOS network of college athletics websites. XOS provides Internet publishing for more than 65 sports teams, leagues and conferences.

“The agreement provides ESPNU with another significant line of communication with college sports fans, establishing an even stronger localized presence in the communities of a long list of colleges and universities,” said Burke Magnus, vice president and general manager, ESPNU. “This alliance allows us to better deliver on our multimedia promise to serve fans however they consume sports and wherever they are.”

Under the agreement, the network of collegiate athletic sites developed and served by XOS will share news, information and features with ESPN.com and will have the opportunity to co-brand their sites with ESPNU and share ESPNU and ESPN.com-produced content. ESPNU will also share branding and content with College Sports Direct (www.collegesportsdirect.com), the college sports programming guide published by XOS. Schools and conferences served by XOS include Louisiana State University, University of Minnesota, University of Arizona, University of Oklahoma, San Jose State University, University of Nebraska, University of Oregon, Duke University, Missouri Valley Conference, Sun Belt Conference and many more top programs from around the country.

Additionally, ESPNU, ESPN.com and XOS will work closely together in determining opportunities to share multimedia content, including online video and audio streaming of college sports events, maximizing exposure for fans.

“College sports fans are going to benefit from the amazing amount of synergy in this relationship,” said Nada Usina, President, XOS Technologies. “Aligning with brands as powerful as ESPNU and ESPN.com allows XOS to bring even more value to our network of partner sites, and enables ESPN to deepen their college sports coverage and connection to fans.”