Vizrt opens sports division

Vizrt Sports, a new division of Vizrt that specifically targets sports graphics applications, has opened its headquarters in Geneva, Switzerland. Martin Burkhalter, a former Vice President at Reebok and Senior Vice President and Sports Director for the Lillehammer 1994 Olympic Games, is the managing director of Vizrt Sports.
Vizrt Sports maximizes many of the components of the new Vizrt organization. Vizrt Sports provides broadcasters with a customized video server and archiving solution from Ardendo, combined with the phone-based products from Adactus and Vizrt graphics products.
Switzerland is the headquarters for many sporting federations, such as the IOC, FIFA, FIS, UEFA and others.
Vizrt Sports recently concluded its first sale – to the Norwegian soccer association, which went “on air” in April.
In addition to Burkhalter s positions with REEBOK and the Olympic Games, he was President of BATA and CEO of INTERSPORT. He has extensive knowledge of the sports industry and has significant experience in leading international companies and organizations from vision to results, by creating and implementing new strategic solutions for profit enhancement and business growth, growing market share and penetrating new markets. He also has experience in directing change and turning around loss-making companies. He is accustomed to managing large-scale operations and leading and motivating multi-national teams.

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