NASCAR.com, Turner Sports give fans FilmLoop

FilmLoop, Inc., a provider of free software that enables people and businesses to broadcast, find, and share digital images, today announced that it has expanded its partnership with Turner Sports New Media to deliver original driver and race photos directly to the desktops of thousands of NASCAR.COM fans using FilmLoop’s leading photocasting technology.

With over four million unique visitors per month, NASCAR.COM is one of the fastest growing sports sites on the Web and consistently ranks among the top three sports franchises on the Internet (comScore Media Metrix, July 2006).

“Turner Sports continues to produce innovative multimedia services that enhance the NASCAR.COM fan experience,” said Lenny Daniels, senior vice president, sports production and new media, Turner Sports. “FilmLoop provides us with a new media tool that lets our community interact with the impactful imagery of NASCAR in a new way. Fans can tap into our vast galleries or easily create their own. And, it lets us harness the relationship we form with the fan into highly effective and targeted marketing campaigns. That’s a great combination for us and the fans.”

Turner Sports New Media has fully integrated FilmLoop throughout NASCAR.COM. By subscribing to free photocasts (“Loops”) from NASCAR.COM, fans can receive the latest images of their favorite drivers — including Dale Earnhardt Jr., Tony Stewart, and Jeff Gordon — streamed directly to their desktop. This technology enables NASCAR fans to tune into their FilmLoop Player like a personal entertainment network. In addition to viewing Loops of images on their desktop, fans can also post their favorite NASCAR Loops on their blog or personal Web site. The new NASCAR.COM photo Loops can be found at http://www.nascar.com/promos/2006/photocast/.

Turner Interactive Sports’ decision to expand the use of FilmLoop throughout its Web site follows two successful pilot programs. For each program, NASCAR subscribers typically spent between 15 to 25 minutes per week actively viewing the content. The first program, the NASCAR NEXTEL All-Star Challenge photocast delivered live race photos directly to thousands of subscriber desktops before, during, and after the race.

The second pilot program demonstrated FilmLoop’s ability to help NASCAR.COM leverage user-generated content to extend participation in the NASCAR Foundation’s charitable efforts. As part of NASCAR Day, fans expressed their enthusiasm by submitting photos of themselves via FilmLoop’s platform for online photo contests, in exchange for the opportunity to win an autographed driver helmet. FilmLoop then created a regularly updated Loop of all the fan photos to share with their friends and family, and post to their personal blog or Web site. The NASCAR Day Fan Photo Contest and Loop can be found at http://www.filmloop.com/cgi-bin/bigfan/upload.py.

“This partnership is a natural fit, bringing together FilmLoop’s leading technology and NASCAR.COM’s original content to connect with NASCAR’s millions of fans,” said Kyle Mashima, CEO of FilmLoop. “We look forward to continue helping Turner Sports New Media harness the power of technology and user-generated content to create deeply engaging brand experiences and highly effective advertising campaigns.”