Avid News Station helps small stations become more digital

Avid Technology, unveiled Avid News Station, a new
all-in-one solution that empowers broadcasters in smaller markets to make an
affordable and smooth transition to all-digital news production.

Avid News Station combines the same Avid systems used in larger broadcast
environments, including the Avid AirSpeed ingest and playout server,
NewsCutter craft-news editing software, and the Avid Unity LANshare media
network, in a single integrated package. It also includes Avid Interplay, the
world’s first nonlinear workflow engine, which fuses integrated asset
management, workflow automation, and security control into a single system
streamlining news production. Avid News Station is priced at $198,000.

“The needs of smaller market broadcast stations are similar to those of
their larger counterparts,” said David Schleifer, vice president of Avid
Broadcast and Workgroups. “With Avid News Station, broadcast stations of
any size will now be able to easily replace old tape-based systems with a
seamless workflow for end-to-end digital news production. They will be able to
use Avid News Station to acquire media with ease, have instant facility-wide
access to high res media and complete packages, and go to air with the same
speed and efficiency that larger stations have enjoyed.”

The Avid News Station solution allows customers to create news content once and
share it anywhere, even across stations. The package also includes a range of
Avid Total Services including project management, installation assistance,
on-air support, a nonlinear training curriculum, and one year of 24×7
technical assistance. In addition, Avid News Station offers two ingest
channels, five news editing seats, four playback channels (two are redundant)
and 300 hours of protected DV25 storage, all of which provide broadcasters with
the ability to create a wide array of news packages in a more timely manner,
and deliver them through traditional on-air broadcasts as well as to the Web
and mobile phones. Equally important, broadcasters can easily upgrade
their Avid News Station systems to achieve a comprehensive HD news
production workflow.

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