Winter Olympics: NBC Names Sports Sales Exec

NBC Universal Sports & Olympics has named Seth Winter senior
VP, sales and marketing, for the company’s sports and Olympics

That includes Sunday Night Football, PGA and USGA golf, tennis,
horse racing, and college football, as well as the upcoming Olympic
Games in Beijing (2008).

Winter will be able to sell primetime real estate for some of the
game’s premiere events. It was announced Thursday that the swimming and
gymnastic finals will be held in the morning so that NBC can air them
live in prime time.

Winter was most recently VP, sales, for NBCU Digital Media,
heading up Internet and broadband sales. He succeeds Peter Lazarus, who
exited the company several weeks ago to join IMG.