Sky, Vodafone launch Sky Mobile TV

Mobile TV continues to gain traction around the globe with SKY Television
and Vodafone launching a new TV service,
SKY Mobile TV, in New Zealand. The new mobile service, for customers of
Vodafone with 3G handsets, will revolutionise how people
will be able to view television in New Zealand. The service
will be available from early 2007 and will comprise a bundle
of at least eight channels for a $2.50 per week
subscription.

SKY Mobile TV
will deliver a variety of entertainment and information
channels, including an exclusive made-for-mobile news
channel [Sky News] plus sport and documentary programmes.
Some channels will be broadcast as live and others will be
edited for mobile.

SKY will also
broadcast live sports events including Rugby, International
Cricket & European football. These will be available to
Vodafone’s SKY Mobile TV subscribers on a pay per view
basis

John Fellet, SKY Television CEO, says: “Our
strategy is to offer content to customers anytime, anywhere
so that they can watch what they want, when they want to.
SKY Mobile TV enables people to keep up with the latest
news, sport and entertainment wherever they are. Vodafone is
an ideal partner to make this happen and we look forward to
developing this relationship further.”