UpSNAP snaps up Sporting News for mobile streaming

UpSNAP, a provider of free mobile search and streaming mobile audio entertainment, and Sporting News, a leading sports media company, announced today a partnership to provide on-demand mobile audio broadcasts to sports fans using any mobile phone.

This new service will allow sports fans access to great sports content from Sporting News at any time from their mobile phones. The service will include shows by Troy Aikman, Hall of Fame quarterback, and acclaimed sports talk radio host Tony Bruno.

“UpSNAP is delighted to partner with Sporting News to offer comprehensive sports coverage to mobile subscribers,” said Tony Philipp, UpSNAP CEO.