Move over Thunder Sticks – Here Comes the Rollabana

Max Impact, LLC announced that the promotional game day giveaway
landscape is expected to change in a big way with the Rollabana
,
a patented, self-rolling, handheld banner that is extremely fan-friendly
and is catching the eye of corporate advertising executives everywhere
as an innovative and effective form of non-traditional advertising.

The magic of the Rollabana
can be seen this
Saturday, January 13th beginning with the live
broadcast of ESPN College Gameday from the Petersen Events Center on the
campus of the University of Pittsburgh. With thousands of loyal Pitt
basketball fans, including the renowned group of Pitt fans known as the
Oakland Zoo, proudly and passionately displaying their custom Pitt
Rollabanas. McDonald
’s, the corporate sponsor,
is anticipating an extremely high number of impressions during the
broadcast.

“That
’s the beauty
of this product,
” exclaimed Mike Manhardt,
Managing Partner of Max Impact, LLC.
“Everyone
in the advertising and marketing world understands that it
’s
all about IMPRESSIONS, and no other promotional product comes close to
delivering on either the quality or quantity of impressions that the
Rollabana gives the advertiser during regionally or nationally televised
events.
”

In a strategic move, Pitt Athletics officials along with McDonald
’s
Ad agency in the Pittsburgh Region (Stearn Advertising) chose this
Saturday to record their version of a Rollabana
“triple
double.
” In addition to kicking off the ESPN
College Gameday broadcast at 11am EST, thousands of fans will receive an
authentic Pitt Rollabana
™ to cheer on both
the Pitt women
’s basketball team (1:30pm EST
tip-off vs. St. Johns) followed by the 7th
ranked Pitt men
’s team (9:00pm EST tip-off
vs. Georgetown on ESPN).

Manhardt stated,
“We are honored to be teamed
up with one of the most prestigious institutions in the University of
Pittsburgh, as well as one of the most recognizable brands in the world
in McDonald
’s. We are also elated that the
Big East Conference has approved the Rollabana as a viable fan premium
for all venues.
” According to Manhardt, many
conferences like the Big East do not allow Thunder Sticks and other
premiums that are classified as a noise making device.