Amp’d Mobile to Broadcast Live Professional Sports Games

Amp
’d Mobile, America
’s
premiere mobile entertainment provider, announced content
distribution deals with the NBA, CSTV, and
Dime and
Bounce
Magazines to offer a comprehensive lineup of live basketball games and
highlights for NBA and NCAA games, as well as top summer basketball
tournaments. The new basketball content will be featured on Amp
’d
Live, Amp
’d Mobile
’s
premiere mobile entertainment service.

“Amp
’d Mobile
’s
schedule of live basketball programming includes live games from the
NBA, NCAA and top summer leagues that will span the entire year and
allow basketball fans anytime access to their favorite teams,
”
said Seth Cummings, Senior Vice President, Content Development &
Programming, Amp
’d Mobile.
“We
’re
especially proud to deliver the first live broadcast of a U.S. major
league sports game to mobile, along with a comprehensive and diverse
offering of basketball games.
”

Amp
’d Mobile will provide a live video stream
of NBA TV, including live broadcasts of NBA games, daily news coverage,
highlights from NBA TV
’s top analysts, and
all of the network
’s original series,
including
Tuesday Night with Ahmad, hosted by Emmy Award-winning
sportscaster Ahmad Rashad. Additionally, daily game highlights will be
available throughout the season for customers to view at their
convenience on a separate made for mobile video channel.

“Amp
’d Mobile
’s
initiative demonstrates the desire that fans have for consuming
basketball in any possible fashion,
” said
Steve Herbst, Senior Vice President and General Manager, NBA TV.
“Through
Amp
’d, we can deliver NBA TV
’s
full lineup of programming and provide our fans with a new way to
experience the excitement of our game.
”

For college basketball fans, Amp
’d Mobile is
continuing its lineup of live college game broadcasts with CSTV, the
leader in college sports, offering top college basketball matchups
featuring projected NCAA Tournament teams from Conference USA, the
Atlantic 10 Conference, the Mountain West Conference and more. This will
be the second year Amp
’d Mobile and CSTV have
partnered to bring live broadcasts of college hoops to Amp
’d
subscribers.

“CSTV continues to connect college sports
fans to their favorite teams and sports through all emerging
technologies,
” said Brian Bedol, President
and CEO, CSTV Networks, Inc.
“We love how
aggressive Amp
’d has been in the wireless
space and are proud partners in this initiative.
”

Rounding out the Amp
’d live basketball
offering is a series of street ball tournaments programmed in
conjunction with
Dime Magazine
and
Bounce Magazine,
the leading basketball lifestyle publications.
Dime and
Bounce
will provide insider interviews and articles about street basketball.
During the summer they will deliver live coverage and video-on-demand
content from major U.S.-based street tournaments, including the
legendary Entertainer
’s Basketball Classic at
Rucker Park, Kingdome, Dyckman, and Hoops in the Sun events.

“No other mobile carrier in the U.S. has
covered basketball the way Amp
’d Mobile will
in 2007,
” said, Josh Gotthelf, CEO
Dime
and
Bounce Magazines.
“Being
programmed alongside live NBA and NCAA games is a great opportunity for
Dime and Bounce to complement both the pro and college games, going
beyond the court and focusing on the basketball lifestyle.
”