NewTek revs up ESPNRadio during Super Bowl week
NewTek’s TriCaster PRO portable live production suite was used by ESPNRadio.com to webcast its Live Superweek coverage, featuring extensive pre-game analysis and interviews with celebrities from the worlds of sports and Hollywood, during the week leading up to Super Bowl XLI. Live video coverage is being broadcast from three temporary studios located in high traffic outdoor locations in Miami Beach.
“TriCaster has taken our Super Bowl radio coverage to the next level by giving our sponsors more exposure and value by adding a visual element to their sponsorship,” said Patrick Ferguson, Director of Marketing for ESPN Radio.
Knockout Digital Media is directing, producing and live streaming the webcasts of ESPNRadio.com’s Live SuperWeek coverage.
“This type of technology is really exciting,” explains Chavez. “Before TriCaster PRO we needed a big news truck, lots of equipment and a big budget.” With the advent of TriCaster PRO, Chavez says it’s affordable and easy to bring all of the excitement of the game to millions of Internet users. “The fans can now see it, feel it and taste it – regardless of whether they are at home, in the office or on their cell phone – that’s really cool.”
“The Super Bowl is the sporting event of the year, and the TriCaster is enabling fans around the world to participate in the excitement,” said Philip Nelson, NewTek’s Vice President Sales and Video Marketing. “The TriCaster is the ultimate choice for professional broadcasters to bring traditional broadcast content to broadband.”
and kTriCaster PRO provides a portable live presentation from a compact box less than one cubic foot and only 10 pounds and numerous CG templates for easy creation of titleseying, to mix graphics with live video. Suggested retail price is $6,995.