Hoop It Up with Sprint

Sprint today announced a variety of college hoops content available to its wireless customers, enabled by the nation
s largest and most powerful mobile broadband network. Sprint customers will enjoy approximately 300 shows
or 10 hours
of up-to-the-minute college hoops updates in Sprint Power View and a handset-based tournament bracket tracker.

Deep Bench on Sprint Power View

Sprint Power View
the industry
s first and only made-for-mobile sports, music and entertainment video programming network
will provide comprehensive tournament coverage to Sprint customers. Viewable via the stand-alone Sprint Power View Java application or Sprint TV (channel 35), highlights in the
College Hoops
folder include:

Sprint Insider
s Bracket
: available today. Top-rated coaches from around the nation
John Calipari (
Memphis), Billy Gillespie (Texas A&M), Rick Pitino (
Louisville), Bo Ryan (
Wisconsin), Bill Self (
Kansas) and Gary Williams (

will provide insightful analysis of all 32 first-round tournament matches. Each program will last approximately one minute in length, helping hoops fans make informed bracket picks.


: shows begin March 15. Hosted by respected sports journalist Chris Rose,

Center programs will cover every aspect of the tournament, from opening tipoff to the final buzzer. Rose will be joined in this studio-based production by top college basketball experts
including legendary coaches Perry Clark and Matt Doherty, along with B.J. Armstrong, Stacey King and Steve Smith
to analyze each game, provide instruction clinics, answer fan questions and more. In the final weekend of the tournament, veteran sports reporter Laura Okmin will file reports back to the studio, giving on-the-ground and up-to-the-minute insight from


March Madness Coaches Preview
: available March 13, 20 and 27. These weekly shows will feature top college basketball coaches
including those eliminated from the tournament
and will offer more in-depth analysis of games, identify upset potential and more.

Bracket Buster Upsets
: as major upsets occur during the tournament, these shows will analyze the game and highlight the underdogs

: live every minute of men
s tournament play. Residing within the
College Hoops
folder of Sprint Power View, this data-driven scoreboard will track each and every game, showing the current score and summarizing the last five plays. GameCenter updates once per minute, making it the perfect companion for those unable to watch games as they unfold. The GameCenter scoreboard is viewable only via the Sprint Power View Java application.

the Sprint Power View application offers real-time text message alerts, based on customers
individual interests. For instance, fans can choose to be notified as new team-specific content is posted in Sprint Power View, or be reminded when their favorite teams are about to play. Notifications of
Bracket Buster Upsets
are also available.

College Hoops Portal

This convenient portal, available by texting the word
to 7777* or via the Sprint Vision/Power Vision
page*, collects all Sprint college hoops content (including links to Sprint Power View shows described above), including:

College Hoops Pick
em Bracket: This interactive bracket, available today at no additional charge to Sprint data plan subscribers, provides customers the ability to predict the entire tournament, all the while awarding points for each correct pick. Between March 12 and March 14, Sprint customers can input their bracket choices; no further edits are allowed after March 15.

Sprint customers can also show love to their

alma matter by purchasing a variety of personalized content. For example, Sprint offers hundreds of college-themed screen savers
from the Air Force Falcons to the Wyoming Cowboys. Hundreds of college-themed songs are also available as ringers, including victory marches and fight songs. Most of these songs can entertain incoming callers, through Sprint Call Tones
the service that replaces the boring old “ringing” sound that people hear while they wait for Sprint customers to answer their mobile phones.

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