ESPN gets into FLO with Mobile TV programming

ESPN unveiled the program lineup for its new channel, ESPN Mobile TV, available on MediaFLO USA s FLO TV service, now being offered as V CAST Mobile TV from Verizon Wireless. ESPN Mobile TV ESPN s first 24/7 channel on a wireless service offers live game and event coverage; comprehensive and breaking sports news, commentary and analysis; and realtime sports scores and game updates. ESPN Mobile TV also offers new programs, including

ESPN ReSet
and
ScoreCenter
, available only on the wireless platform.

ESPN Mobile TV features live events with upcoming programming including the Summer X Games, the NIT Championship, the Arena Football League, IndyCar racing and NCAA baseball, softball and lacrosse In the fall, ESPN Mobile TV will showcase live college football, including games from the Big Ten, Big East and the ACC.

V CAST Mobile TV allows TV viewers to leave the house and still watch many of their favorite TV programs while on-the-go. V CAST Mobile TV from Verizon Wireless is available in select markets today, and features live content and other programming from broadcast and cable television, 24 hours a day. For the latest information on V CAST Mobile TV from Verizon Wireless, including programs, handsets, pricing and availability, customers can visit The V CAST Mobile TV Web site at
www.verizonwireless.com
/mobiletv
.

With ESPN Mobile TV, sports fans get a great selection of ESPN s on-air programming, packaged in a fast-paced, dynamic format to give wireless users the sports information they want quickly and frequently. In addition to airing popular ESPN shows such as

Pardon the Interruption
and
Around the Horn
, ESPN has also created new shows for ESPN Mobile TV:

ESPN ReSet
This one hour show, hosted by ESPN talent, features the best segments from ESPN s popular morning programming, including

Mike & Mike in the Morning
and
Cold Pizza
.

ScoreCenter

This half-hour sports news program combines elements of ESPN s flagship program,

SportsCenter
, with top interview segments from ESPNEWS Hot List. Built around straightforward scoreboard segments,

ScoreCenter
recaps the day s news, scores and information.

V CAST Mobile TV from Verizon Wireless is available on new V CAST Mobile TV-enabled handsets via a dedicated key. The programming is presented in time block /scheduled availability, consistent with familiar cable and satellite TV models, in both Eastern and Pacific Time zones and the program guide includes date, time and program information, while allowing customers to view programming details up to 48 hours ahead of the scheduled presentation so that customers can see what is coming up on ESPN Mobile TV two days in advance. V CAST Mobile TV also includes optional parental control features, consistent with existing multimedia standards, to allow parents to set ratings.

V CAST Mobile TV is a service provided by MediaFLO USA, Inc., a wholly owned subsidiary of QUALCOMM Incorporated. Because MediaFLO USA operates a dedicated multicast network that delivers programming in a linear format, Verizon Wireless can offer customers the latest in mobile entertainment without impacting its award-winning voice and data services.

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