Sports Broadcasting Enters a New Era

Asia Pacific Broadcasting
takes a look at how digital broadcasting in all its forms…TV, mobile,
and broadband, is fundamentally changing the way sports content is
consumed. The trick, it concludes, will be finding a way for a single
transmission site to serve multiple content providers and devices. And
sports rights holders are taking notice as the IOC announced that it
would award mobile-TV rights, in addition to the traditional
free-to-air TV rights for the 2012 Olympic Games in London.

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