Boris FX Introduces Boris Blue 2.0

Boris FX,
the developer of integrated effects technology for video and film, has announced
Boris Blue version 2.0. Boris Blue is a realtime motion graphics application.
With the release of version 2.0, Boris Blue now offers an AVX 2 plug-in option,
enabling Avid editors to create sophisticated titles, transitions, and other 3D
elements right in the Avid timeline. The interactive design experience is
fueled by high performance NVIDIA hardware for realtime effects creation.

Attendees to the NAB 2007 Exhibition can see Boris Blue 2.0 on stand

SL 10520.

“We are very excited about bringing an OpenGL hardware rendering solution
to Avid editors via Avid’s AVX RT plug-in interface. For the first time, Avid
editors will be able to edit extruded text and imported 3D models right inside
the Avid timeline without needing to render in another application. The RT
architecture of AVX 2.0 has proven to be an excellent platform for Boris Blue
real time performance,” comments Boris Yamnitsky, founder and president, Boris

FX.

Boris Blue 2.0 Highlights

•Avid Plug-in Integration for Windows XP Avid systems; With Blue, Avid users
now have access to unique features such as a sophisticated realtime particle
engine and the ability to create effects using 3D models in the Avid timeline.
AVX plug-in integration eliminates

export/import of projects – simplifying online/offline workflow. Additionally,
Blue effects can now be saved into Avid bins for re-use.

•Improved 3D Interactors for Objects, Cameras, Lights and Split Views; Simultaneously
display and work with multiple perspectives of the 3D Scene in the Composite
Window. This new enhancement makes it faster and easier to create sophisticated
3D scenes and animations.

•3D Camera Improvements; The new functionality gives the ability to have a
camera automatically stay focused on a particular object or point in the scene
while animating through 3D space; and the ability to animate a camera along a
bezier spline based motion path. This gives users sophisticated results
achieved faster and more easily.

•New 3D Deformers and Image Processors; The expanded effects pallete includes
Curl and Shatter, as well as Glow and Film Process. Accelerated filters Lens
Flare, Glint and much more expand the range of looks and effects that can be
created with Boris Blue 2.0.

Pricing and Availability

Boris Blue 2.0 will be available mid-April through the Boris FX worldwide
reseller channel and direct through Boris FX web site at www.borisfx.com for an
MSRP of $995.00. Boris Red owners can add Boris Blue 2.0 for 295.00.
Existing Boris Blue owners can download the update for free from the
Boris FX web site www.borisfx.com.