Centerplate and Tampa Bay Devil Rays Set to Unveil Redesigned Tropicana Field

Centerplate,
Inc. and the Tampa Bay Devil Rays spent the off-season redesigning Tropicana
Field to provide an enhanced experience for Devil Rays fans this season.

Using
the same approach it used with its well-received renovation of the Club Level
at INVESCO Field at
Mile High,
home of the Denver Broncos, and the redesign of the team store at Qualcomm
Stadium, home of the San Diego Chargers, Centerplate worked with a premier
design firm to renovate the stadium at Tropicana Field and created an
atmosphere that reflects the history of the Devil Rays, the beauty of the
Florida landscape and flavors of local cuisine. Updated seating and concession
areas, new menu items and a brand new merchandise store represent Centerplate’s
novel approach to stadium hospitality and design and are consistent with
Centerplate’s strategic vision to deliver creative, value-added solutions
geared to making each of its venues a special entertainment destination for its
customers.

TEAM STORES

Centerplate
worked with the Devil Rays and redesigned their main team store, creating
another touch point where customers can have a special experience at the
stadium. Large vertical banners depicting Devil Rays players and a
custom-illuminated logo, suspended from the second story ceiling, beckon fans
into an exciting venue to browse the offerings. The interior space has been
completely transformed with oversized images of favorite Devil Rays players on
the walls, and large plasma screens with baseball-related videos creating a
unique destination worthy of repeat visits. The store boasts the most
comprehensive selection of Devil Rays memorabilia available anywhere, with
greater selections of merchandise for women and children.

THE SAND BAR BULLPEN BEACH AREA

Working
with floridasbeach.com, the local Convention and Visitors Bureau, Centerplate
created an innovative

Sand

Bar
Bullpen

Beach located on the
ground in left field designed with the goal of having it become one of the
greatest places in all of Major League Baseball to watch a game. This redesigned
party area, behind the visitor’s bullpen, allows fans to chat with visiting
pitchers while enjoying the look and feel of an upscale beach resort with
wood-toned decking, gracious Bahamian-style teak furniture and murals of local
beaches. Specialty cocktails such as Margaritas and Mojitos will lend a
sophisticated touch and enhance the beach resort appeal.

RIGHT
FIELD STREET

As part of

Tampa
Bay’s goal to create a special,
memorable experience for fans, Centerplate worked with baseball archivists to
recreate an area inside the stadium called

Right Field Street. This concession area
and gallery brings 100 years of baseball history to life — both nationally and
from a local perspective. Inspired by the graphic design of comic books and baseball
cards, each concession area tells the story of different eras of key players,
teams, and local lore that cannot be seen at any other stadium. There are
interactive stations where fans can have their picture inserted in the front
page of a newspaper or experience the Science of Baseball in connection with
the local Children’s Museum.

FIRST BASE AND THIRD BASE CONCESSIONS

The concessions
on the main concourse were also redesigned. One of the more unique makeovers
includes Beers of the World, which has been transformed into an old-world style
pub complete with wood paneling. Centerplate’s comprehensive approach to
hospitality extends to menu items as well. Drawing on the collective talent and
creativity of the company’s culinary staff and executive chefs, this season
Centerplate is introducing new menu items to provide fans with a taste of local
cuisine in an exciting atmosphere. Some of the new selections include a filet
of grouper sandwich with citrus mayonnaise, whole turkey legs, steak and asiago
panini sandwiches, turkey and pesto panini sandwiches and the new “Sting
’em Dog” with spicy chili and shredded cheddar cheese.