Adobe intros Media Player

Adobe Systems has introduced a new desktop application called Adobe

Media Player
that expands Adobe
’s
Internet video solutions, adding to an emerging ecosystem that enables
new ways to distribute and monetize media, while helping viewers
discover and view high-quality content both online and offline.
Leveraging Adobe
’s Emmy

Award winning Flash
architecture, the Adobe
Media Player delivers more engaging video experiences to viewers while
offering content publishers new abilities to distribute, track and build
businesses around their media assets. A preview of the new player will
be shown during NAB, April 16 – 19 (Booth SL 3220).

“Akamai and Adobe have a longstanding
partnership that enables the world
’s leading
media companies to deliver consistently high-quality Flash Player video
experiences to global audiences,
” said Paul
Sagan, President and Chief Executive Officer of Akamai.
“Adobe
continues to be an industry leader in their approach to innovation by
delivering new ways for audiences to experience rich, interactive
content. We are excited about supporting this latest initiative that
will make it easier for our joint customers to facilitate broad
distribution of Adobe Flash-based video.

“Adobe Flash has revolutionized the
distribution of video content across the Internet and Adobe Media Player
builds on this leadership position,
” said
Bruce Chizen, chief executive officer at Adobe.
“NAB
is a great venue to preview the new capabilities Adobe is bringing to
market later this year
– as we build out a
technology portfolio that will drive new advances in Internet video
authoring, playback and commerce.

New Capabilities for the Internet
’s
Leading Video Format

Delivered as a lightweight download, Adobe Media Player delivers
innovation for both viewers and content owners. For viewers, Adobe Media
Player enables higher quality Flash format playback, the ability to
download and view videos offline, ways to discover interesting new
shows, full screen playback, one-click viewer ratings, and a powerful
Favorites feature that automatically downloads new episodes of favorite
TV shows or video podcasts. The player is cross-platform, based on open
standards
– including RSS and SMIL

and brings viewers the highly desired ability to play the Web
’s
most popular video format outside of their browser.

For content publishers, Adobe Media Player enables better ways to
deliver, monetize, brand, track and protect video content. It provides
an array of video delivery options for high-quality online and offline
playback, including on-demand streaming, live streaming, progressive
download, and protected download-and-play. The Adobe Media Player
enables a wider selection of monetization and branding options including
viewer-centric dynamic advertising and the ability to customize the look
and feel of the player on the fly to match the brand or theme of the
currently playing content.

Advanced Analytics and Content Protection

The technology provides content publishers a standardized toolbox to
deploy a variety of innovative new advertising formats, and to compile
permission-based analytics data, both online and offline, to better
understand their audiences. Building on Adobe’s rich history of document
protection technology, Adobe Media Player plans to offer content
publishers a range of protection options, including streaming
encryption, content integrity protection and identity-based protection.

Adobe
’s Emerging Internet Video Ecosystem

Adobe Media Player is a key part of Adobe
’s
emerging ecosystem for the creation and delivery of next generation
Internet video. It complements and leverages other Adobe components
including: Adobe Flash
Player; the newly
announced Adobe
Flash

CS3 Professional; Flash
Media Server 2,
server software for streaming media applications; Flash

Lite
™ mobile video playback technology; Adobe
’s
range of media authoring tools such as Adobe Creative Suite

3 Production Premium for video, audio and motion graphics production;
and Adobe Media Encoder for compression and live streaming.

About Adobe Media Player

Adobe Media Player is developed using Apollo, the code name of Adobe
’s
recently announced application runtime that empowers content publishers
and web developers to build and deploy rich Internet applications (RIAs)
on the desktop using technologies such as Flash, PDF, and HTML. Adobe
Media Player is planned to be available as a free beta download from the
Adobe Web site later in 2007 with full availability expected by the end
of the year, from Adobe and a wide range of media and technology
partners.

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