I-play Signs Mobile Partnership With 3-Time WSOP Champ Daniel Negreanu

I-play,
the mobile entertainment company, today took another significant step in its
strategic move into the broader mobile entertainment space by signing Daniel
Negreanu, arguably the most successful tournament player in poker history, as
the face of its suite of mobile entertainment poker products. I-play’s
diversification into mobile video capitalizes on the huge opportunity this
space presents while leveraging the company’s partnerships and proprietary
technology strengths.

I-play’s
poker products will build on the success of what is now the world’s fastest
growing game. According to Nielson Research, 44% of poker players are aged
between 21-49 years old, an age profile that provides a perfect fit with the
mobile gaming demographic. Nielson also shows there has been a 370% increase in
tournament play and a 60% increase in live poker action over the past year. On
the back of this huge growth, I-play is bringing to market what will be the
most innovative and compelling streaming video poker application

and poker mobile game available in the mobile
space.

In
line with the company’s strategic move into the broader mobile entertainment
space, I-play and Daniel are creating ‘made for mobile’ streaming video clips
which will unleash the potential Texas Hold’em champion that lies in every
player. Shot at the Venetian Hotel & Resort in Las Vegas, over 100 clips
spanning the basic fundamentals of the game right through to more advanced
topics such as tournament play, no-limit strategy, tells/bluffs to Hot Tips are
presented by Daniel himself.

I-play and Daniel are also creating a next generation mobile poker game, the
Artificial Intelligence behind which is being tested against Daniel himself,
and will therefore be the most sophisticated AI available on the market. The
game will visually be the strongest on the market when it launches later this
year. Daniel’s enthusiasm for poker is insatiable, and having him by your side
as your personal tutor, providing intelligent and in-depth analysis at each
stage of the game is sure to make you winner.

Daniel
Negreanu has been consistently winning poker tournaments since the age of 23
and has accumulated over 36 world-wide poker victories along the way. He has
also been one of the most highly visible young poker stars appearing regularly
on the Travel Channel, Fox Sports Network,

Game Show Network and ESPN. In addition, he
writes a nationally syndicated newspaper column, authored the book Hold’em
Wisdom for All Players, was a contributing author for Doyle Brunson’s book
Super System 2, and appears as a regular poker columnist in Card Player
Magazine.

In
1998, he earned the title of “youngest World Series of Poker (WSOP)
champion,” a designation he held until 2004. That same year, Negreanu made
11 final tournament tables, won two World Poker Tour (WPT) events, and won his
third World Series of Poker bracelet in Limit Hold’em all in 2004. His career
tournament winnings top

$9.6 million dollars, which puts him in
the top three poker players worldwide in terms of earnings. Daniel’s
professional accolades include being named the 2004 Card Player Magazine Player
of the Year, 2004 ESPN World Series of Poker (WSOP) Player of the Year, and
2004-05 World Poker Tour (WPT) Player of the Year.

Daniel
Negreanu commented: “Poker is a game that everyone should be able to enjoy
whenever and wherever they are, so launching a mobile game is a dream come
true. I hope that poker players everywhere will be able to share my passion,
get more from their experience of poker from my hot tips on the poker mobile
video, as well as improve their game on the poker mobile game.”

Leighton
Webb, SVP of Content Strategy and licensing commented: “First of all, we
are thrilled to be working with someone as accomplished and well-respected on
the poker circuit as Daniel. I-play’s

streaming

mobile video application and mobile game will
be the ultimate poker products available on the market. The mobile video
signals a ground-breaking new product and an industry first, offering bite
sized chunks of entertainment to develop the Texas Hold’em aficionado in us
all. I-play lays a royal flush with this next generation suite of poker
entertainment products.”