Olevia HDTV and ESPN Renew and Expand Ongoing Marketing Relationship

Syntax-Brillian
Corp, a manufacturer and marketer of LCD and LCoS HDTVs and digital
entertainment products, renewed and expanded its extensive, ongoing marketing
agreement with ESPN to feature the company’s award-winning Olevia HDTV brand
throughout ESPN media properties including television, radio, print, event and
online outlets. Elements of the agreement run from April 2007 through August
2008.

Olevia
began advertising on a variety of ESPN properties, including TV networks ESPN,
ESPN2, ESPN HD, ESPN2 HD and ESPNews as well as ESPN Radio, ESPN.com, and ESPN
The Magazine, beginning in September 2006. Under the renewed agreement, Olevia
will continue to be featured on these properties and build on that presence
with expanded advertising and marketing efforts. Olevia will be featured via
sponsorships of Spanish-language outlet ESPN Deportes and on-site sponsorships
of ESPN events and broadcasts, including the network’s College GameDay tour and
the network’s coverage of the Major League Baseball All-Star Game and Super
Bowl. Additionally, Syntax-Brillian has secured the rights to integrate the
ESPN HD logo marks as well as exclusive ESPN HD content for co-branded,
in-store advertising and promotional purposes through 2008.

Olevia
will be presented alongside a broad range of sports programming including the
National Football League, Major League Baseball and NCAA football and
basketball, as well as ESPN’s signature sports news and information program
SportsCenter. The brand will enjoy broad exposure to the 121 million people in
the

U.S.
watching, reading, surfing or listening to ESPN media properties each week.

“Our
ongoing marketing relationship with ESPN has led to an explosion in brand
awareness, consumer acceptance of Olevia and consumer propensity to purchase,”
said Hope Frank, Chief Marketing Officer for Syntax-Brillian. “We have truly
been able to elevate Olevia to a tier-one level of exposure and prestige thanks
to the iconic power of the ESPN brand, the access that they’ve given us to
world-class programming and events as well as their superb execution of our
marketing program.”

Additional
details of the agreement include:

ESPN Television:

Olevia
will be featured in television commercials April 2007 – August 2008

Olevia
will be a featured sponsor of ESPN HD from April 2007 through June 2007 and
resuming October 2007 through June 2008

Olevia
will be a presenting sponsor of Esta Noche, ESPN Deportes’ Monday Night
Football pre-game show

Olevia
will sponsor the Weekly Top 10 Plays feature in ESPN Deportes’ Sportscenter

Olevia
will continue as the featured sponsor of ESPN’s

Full Court college basketball
pay-per-view package and will also sponsor ESPN’s GamePlan college football
pay-per-view package

ESPN Radio:

Olevia
will be featured on in-show sponsorships of Mike & Mike in the Morning and
The Dan Patrick Show throughout Spring 2007 through 2008

Olevia
will be featured at on-site sponsorships of ESPN Radio broadcasts of the
College GameDay tour, 2007 Major League Baseball All-Star Game in
San Francisco,
CA and
2008 Super Bowl in

Glendale,

AZ

ESPN The Magazine:

Olevia
will be featured in multiple issues of the award-winning ESPN The Magazine

Olevia
will be the official HDTV sponsor of ESPN The Magazine’s NEXT event at the 2008
Super Bowl in

Glendale,
Arizona

ESPN.com:

Olevia will
be featured on ESPN.com throughout Spring 2007, resuming in Fall 2007 through
August 2008

During the
NCAA Men’s Basketball tournament season, Olevia will sponsor individual NCAA
men’s college basketball team pages

Olevia’s
marketing relationship with ESPN has produced a significant, quantifiable,
positive impact for the brand in terms of generating consumer awareness,
favorable impression and propensity to purchase Olevia, according to
third-party research conducted by Dynamic Logic, a Millward Brown company,
that measured the impact of the cross-media advertising campaign. Olevia
began its marketing relationship with ESPN in September 2006, and in the
key demographic of males age 18 to 49, awareness of the brand had increased
by 347% (+33.9 points) and consideration of purchasing an Olevia had
risen by 161% (+18 points) by the end of the campaign measurement period.

“Since our
relationship began in September of 2006, Syntax-Brillian expertly leveraged all
of ESPN’s resources, including television, radio, print and online, to make
Olevia a widely recognized and respected name in the HDTV business,” said Bryan
Burns, ESPN’s Vice President, Strategic Business Planning and Development. “The
ongoing success of Olevia, in the

United States and internationally,
is proof of the powerful impact that ESPN properties can have in terms of
elevating a brand and aiding a company to reach its business goals. We’re
pleased to continue and expand our association with Olevia and work with them
on even more new and dynamic programs globally.”