Titan named media partner of NFL in China

The NFL
has reached an agreement with Titan Media to become the official sports media
partner of the NFL in

China.

As part of
the agreement, Titan, publisher of Titan Sports, the largest, most influential
and widely-read sports newspaper in
China,
will increase its coverage of the NFL and American football, bringing the
excitement of ”

America’s
passion” to a Chinese audience.

This
coverage will include the regular season, playoffs and Super Bowl, along with
other NFL-related content focused on the league’s activities and events in the
world’s most populous country, leading up to the first-ever NFL game in China,
slated for the summer of 2009.

Published
three times a week, Titan Sports newspaper reaches an audience of more than 6
million, bringing sports news to its readers from a large contingent of
correspondents around the world.

Titan will
also feature the NFL in All Sports, a monthly magazine devoted to the stories
and personalities that captivate sports fans worldwide. The NFL is committed to
the growth of American football in

China. The league is in the process
of opening an office in the country and its core grass roots youth initiative,
Flag Football, is played by more than 5,000 children in
Beijing,

Shanghai and

Guangzhou.

Four
Chinese kickers are taking part in NFL Europa, as Chaoran Li and Shen Yalei are
members of the Amsterdam Admirals while Ding Long and Gao Wei are with the Berlin
Thunder, all vying to ultimately compete in the NFL.