MRC taps Maier as director of product marketing, broadcast sector

Microwave Radio Communications (MRC) has hired George Maier as Director of Product Marketing for the Broadcast Sector. Maier will lead product development activities for MRC’s core marketing group and will be responsible for managing the life cycle process. He will be working closely with broadcast industry leaders to develop the requirements for new transport solutions and solicit feedback on existing products. MRC is also looking to Maier to be a key strategist in the development of MRC’s long term goals.

“George has distinguished reputation in the broadcast industry, and brings a great deal of knowledge and experience to the table,” states Tony Finizio, President of MRC. “His technical ability and insight into market trends is well-established, and his understanding of the issues comes from close association with broadcast decision makers,” Finizio said.

A veteran of broadcast and telecommunications businesses, Maier is well known in the industry as a broadcast transmission consultant, under the name Orion Broadcast Solutions. His company provided engineering expertise and market analysis for a wide range of projects and companies. He has also held the positions of vice president of marketing and business development at Telco Systems and at Artel Video Systems, as well as various technical, sales and marketing positions at well recognized major manufacturers of broadcast and telecomm equipment, including: Harris, ADC, and M/A-COM.

Maier has written dozens of articles for Television Broadcast and Broadcast Engineering magazines, and recently worked on the NAB Handbook. He is an active member of the SBE National Frequency Coordination Committee, holds an SBE CSTE certification, an FCC General Class Radiotelephone license, and an Amateur Extra Class license.

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