Michael Waltrip Racing taps XOS for Web site support

XOS Technologies motorsports partner Michael Waltrip Racing has integrated a 360 technology solution, including XOS platforms specifically for pit-crew efficiency as well as fan-facing resources. “We’re starting to see a greater emphasis on advanced technology in the motorsports industry and it’s important that we find the right solutions to give us that extra edge,” said Michael Waltrip, team owner. “XOS has a proven track record of successful clients in every sports league. They also pioneered a video-editing solution specifically for racing which we’re eager to use in our pits. This is an innovative time in racing and with the XOS 360 approach we’re looking forward to giving our crew and our fans the very best resources and interactive experiences.”

On April 30, XOS Network, a business unit of XOS Technologies, launched Waltrip’s official Web site, www.michaelwaltrip.com. The site serves all customer groups, with a splash page that links to the corporate site, a fan site and a Raceworld USA site.

By visiting www.michaelwaltrip.com, visitors can access:

Corporate information
An outline of future plans
Drivers’ profiles
Sponsor resources
Racing schedules
News updates
Ticket information

The site also serves as a central hub for various interactive fan features including a photo gallery, an online store (coming mid-summer), virtual tours of Raceworld USA (coming soon) and “Mikey Members” premium video content (coming soon).

In addition, XOS Facilities Design & Integration, a business unit of XOS Technologies, outfitted Waltrip’s new interactive race shop, Raceworld USA, with “One Up” technology – a custom facility design service.

One Up services combine environmental design, the latest video-display technology and visual storytelling to create immersive experiences that entertain and inspire fans and team members. XOS kicked off its role with the project by integrating technology features in the grand entrance.

Down in the pits, XOS implemented a video editing solution customized specifically for motorsports. The XOS Pit Coach Station enables Waltrip’s pit crew to digitally record pit stop action, archive footage and analyze real-time data to enhance performance.

“Michael Waltrip Racing understands the big picture with technology,” said Harry Stiff, XOS VP of Consumer Marketing. “Instead of implementing a few technology pieces, Waltrip is taking a more innovative approach and implementing the whole technology pie. Together, each solution works seamlessly for maximized results. We’re extremely pleased to provide a 360 approach for Michael Waltrip Racing and we’re confident the results will satisfy the team and fans alike.”