ESPN.com Announces Agreement with Mixed Martial Arts Sherdog.com Site

ESPN.com (http://espn.go.com/)
has entered a cross-promotional and content integration agreement with Sherdog.com
(http://sherdog.com/), the largest Mixed Martial Arts (MMA) site on the
Internet. Sherdog, a part of CraveOnline.com (http://craveonline.com/), a
leading male lifestyle destination for young men, draws millions of visitors a
month and features a global assembly of contributors covering the sport from
MMA hot spots around the world. The site, launched in 1997, provides
up-to-the-minute news, information and analysis about every fight and athlete
involved in Mixed Martial Arts. The collaboration between Sherdog.com and
ESPN.com will debut in advance of the highly anticipated Chuck Liddell-Quinton
Jackson Ultimate Fighting rematch on May 26.

As part of
the agreement, ESPN will highlight exclusive, in-depth Sherdog content
contextually within ESPN.com, including news, interviews, videos, event
listings, and more. ESPN.com’s new Mixed Martial Arts section index will also
feature Sherdog’s Fight Finder module, which allows users to search the largest
fighter database online for stats and personal information. Sherdog’s weekly
online Radio show will be offered at ESPNRadio.com and for download via the
ESPN PodCenter.

“Interest
in Mixed Martial Arts continues to grow,” said John Kosner, senior vice
president and general manager, ESPN New Media. “Our mission is to serve sports
fans and collaborating with Sherdog.com made sense for both of us. We can tap
into the resources of some of the best Mixed Martial Arts experts in the
business – delivering a level of dedicated, expert coverage that fans expect
from ESPN.com.”

Garrett
Poe, Sherdog’s co-owner, added, “Partnering with ESPN.com will enable us to
expand our audience, develop the Sherdog brand among new users, and,
ultimately, grow the MMA fan base.”