New Seating Available for Spectators at the Indianapolis Motor Speedway

A new era
in seating comfort at the Indianapolis Motor Speedway begins today with the
introduction of a revolutionary, patent-pending seating system. The historic
Brickyard will offer the exclusive sale of one of the most comfortable seating
devices ever to hit the market.

Seating
Ergonomic Efficient Technology (SEET) is the creation of seasoned entrepreneur
Pete Prust. Identifying a need for more comfortable seating in the market,
Prust set out to design the ultimate in spectator comfort. Packaged in a
convenient, lightweight tote, The SEET is composed of a proprietary EVA/rubber,
closed-cell compound, which provides a virtually waterproof cushion. The unique
technology ensures the cushion will not collapse under pressure while
simultaneously allowing air to flow between the spectator and the grandstand
bench, reducing the possibility of perspiration and promoting increased blood
flow. The result is a more pleasurable viewing experience for the race fan.

Brayton
Marketing Group LLC is the auto racing marketing specialist for The SEET and is
pleased to be involved in the project.

Co-owner
Todd Brayton comments, “We are honored to be a part of the launch of this
brand new product. We also look forward to the comfort of race fans around the
world.”

The SEET
will be sold exclusively at the Indianapolis Motor Speedway gift shops. Additional
information is available at http://www.theseet.com.