The London Olympics in 2012 is expected to Generate Millions in Sponsorship Revenues

and Markets has announced
the addition of Sponsorship in the United Kingdom 2006 to their offering.

sponsorship sector has, by necessity, evolved significantly in recent years,
and sponsorship deals are now more sophisticated and integrated than ever
before. The efforts invested in the development of more sophisticated
techniques have begun to pay dividends for sponsors and rights holders, with
the sponsorship market bucking the trend of a slowdown in advertising in
general to surpass its Millennium peak in value terms.

The most
significant event on the horizon for the sponsorship market is undoubtedly the
London Olympics in 2012, which is expected to generate 700 million in
sponsorship revenues, although 2006 has seen a slight slowdown in activity as
many companies keep their powder dry ahead of the announcement of the first
Games sponsors.

This report
examines the key factors influencing the performance of the four main sectors
of the sponsorship market – namely sport, broadcast, arts and education – and
assesses consumer awareness of and attitudes towards sponsorship, drawing on
data from BMRB’s annual TGI survey and exclusive online research commissioned
from GMI.

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