Devils Re-Brand ECHL Affiliate, Trenton Titans Become Trenton Devils

The
National Hockey League’s New Jersey Devils today re-branded its ECHL affiliate
from the “Trenton Titans” to the “Trenton Devils.” The team’s new home
and road jerseys will feature “

TRENTON”
in red across the chest, with a stylized horn in the “T” and “N,” along with
the familiar New Jersey Devils logo. The announcement was made by Devils’
CEO/President/General Manager Lou Lamoriello.

“The
Devils’ organization prides itself on two things: consistency and
excellence. Our goal is to have all of our players at every level play
for the same name and logo,“ said Lamoriello. “We want our players to
feel a sense of pride every time they put on their respective Devils’
sweaters.”

The Devils
will become the only hockey franchise with the same nickname at the NHL (
New Jersey), AHL (Lowell), and ECHL (

Trenton) levels. Five other NHL teams –

Boston, Dallas,
Ottawa,

Pittsburgh, and

San Jose – currently share a nickname with
their AHL affiliate.

In
2007-08, the ECHL’s

Trenton
franchise, 2004-05 Kelly Cup Champions, will enter its ninth season of
operation. The team will continue to play its home games at the
7,605-seat Sovereign Bank Arena.

Full and
partial season-ticket plans for the 2007-08 season are available by calling a
Trenton Devils ticket representative at (609) 599-9500. For further
information, visit www.trentondevils.com.

The
Trenton Devils are a member of the ECHL,
North America’s
Premier “AA” Hockey League. They are owned and operated by the National
Hockey League’s New Jersey Devils.