ABA extends media presence with Caricom
The American Basketball Association (ABA) and Caricom, a Toronto-based media company, have joined together to create ABA Media, a company whose goal is to maximize the potential of a variety of media opportunities for the league including television, radio, web streaming, podcasting, SMS and other technologies.
According to Joe Newman, ABA CEO, “Caricom is a new breed of media organization that embraces both traditional media as well as emerging digital media with equal zeal. We have found them to be the perfect partner and are excited about the relationship. Caricom will essentially manage the digital assets and broadcast initiatives of the ABA.”
Paul Riley, a Toronto-based attorney who focuses in the areas of entertainment, sports law and business operations, has been named Vice President of ABA Media. Riley also serves as the ABA VP of Business Development and represents ABA interests in Canada. “This is the second major ABA initiative in place,” stated Riley. “First, the league established a wonderful relationship with Spalding as the Official Ball of the ABA and now we have ABA Media set. We will be able to bring the excitement of ABA basketball to fans worldwide starting this season with games from the US, Canada and Mexico included.”
“It is also very important to the league to get its various revenue streams in place well prior to the season so that we can concentrate on providing exciting professional basketball and entertainment at affordable prices when we again begin playing in November,” commented Darren Cioffi, ABA Chief Financial Officer.
Caricom prefers to be recognized as a comprehensive source of media expertise and understands both the emerging digital opportunities and traditional media. With extensive traditional media experience, Caricom production capabilities include television, radio and print. Full production capabilities allow Caricom to deliver high-quality, broadcast-ready content to its customers and their target audience.
“We at Caricom are excited to be joining forces with the American Basketball Association. We believe the league has shown tremendous growth in a short period of time and its future looks extremely bright. With teams based in three countries as well as U.S.-based international teams, we feel the ABA is truly a world league,” said Phillip Bautista, Director of Communications for Caricom.
“With our use of technology and technological advances,” he added, “we plan on bringing the world to the ABA and bringing the ABA to the world. Podcasting, webcasting and mobile downloads are just some of the media applications that we are ready to roll out to endorse the ABA brand. With our expertise and the continued growth of the league, we are confident that ABA Media can generate millions of dollars over the next few years.”
“Paul Riley is the perfect person to help lead this initiative,” stated Newman. “His elite client list includes platinum-selling recording artists, professional sports clients, television stars, authors, executives and businesses in the communications, entertainment and media industries. Prior to becoming a lawyer, he established himself as a news anchor, reporter and producer for the Canadian Broadcasting Corporation.”
Riley concluded, “When the new ABA was formed, the goal was to grow the league rapidly. It did just that. Now, we are putting into place all of these exciting initiatives to take advantage of the extraordinary opportunities available to us. ABA Media can be enormous and I am personally looking forward to the challenge.”