Los Angeles Avengers Increase Fans with StratTix software

The Los
Angeles Avengers, one of the hottest teams in the Western Division of the Arena
Football League(AFL), are increasing home game ticket sales and revenues with
StratBridge’s StratTix ticket analysis software.

The Avengers are the first AFL team to adopt StratTix. Unlike National Football
League (NFL) games, AFL games are played exclusively indoors, featuring
eight-man teams competing at a faster pace and often with higher scores. The
Avengers will use the software to cull ticket information from a variety of
sources to gain a real-time view of ticket inventories and trends prior to each
home game, which will help the sales team develop strategies on the fly to
maximize revenue.

“Avengers fans love the sport, love the team, and love to make themselves
heard at home games,” said Avengers Vice President of Sales Matt Wikstrom.
“StratTix gives us the real-time information we need to make smart
decisions that increase the fan base, our ninth man, at home games.”

StratTix provides Avengers’ sales staff with a graphical representation of the


Center, the Avengers’ home stadium, that
lets them drill down to individual seat sales information showing available and
sold seating in just two mouse clicks. Wikstrom and his colleagues can now see
previously hidden ticket purchase patterns and trends within one game, a series
or the entire season; track the impact marketing campaigns such as advertising,
promotions and direct mail have on sales; and monitor effects of price changes
on sales both visually and quantitatively.

“Arena football fans are extremely passionate,” said StratBridge
Founder and CEO Matthew Marolda. “The Avengers are a relatively new team
with a great record, having advanced to the playoffs in four of the past five
seasons. StratTix helps sales staff keep those fans cheering for their team in
increasing numbers.”