NBA.com Draws a Majority of Traffic From Overseas Fans

comScore, released
the results of study of global visitation to NBA.com, revealing that 12.4
million people age 15 or older from around the world visited the Web site in
April 2007. The study also revealed that International visitors represented the
majority of the traffic, with more than half (54 percent) coming from outside
of

North America. The Asia Pacific region
accounted for 36.6 percent of visitors, followed by 11.7 percent from Europe,
3.5 percent from

Latin America and 2.1 percent
from Middle East-Africa.

NBA.com: Worldwide Visitation by Region
(Age 15+)

April 2007

Source: comScore World Metrix

Unique Visitors

Percent of

Region

(000)

Online Audience

Worldwide

12,422

100.0%

North America

5,711

46.0%

Asia
Pacific

4,552

36.6%

Europe

1,461

11.7%

Latin America

434

3.5%

Middle East- Africa

264

2.1%

China

Accounts for Most International
Visitors

The

U.S. accounted
for 4.8 million visitors age 15 and older to NBA.com in April, or 38.5 percent
of the site’s worldwide audience. International traffic was led by

China with 2.8 million visitors (22.8 percent)
and

Canada
with 928,000 million visitors (7.5 percent). European visitation to NBA.com was
highest in

Germany with
204,000 visitors (1.6 percent of global traffic) and

France with 182,000 visitors (1.5
percent).

NBA.com: Worldwide Visitation by Country*
(Age 15+)

April 2007

Source: comScore World Metrix

Unique Visitors

Percent of

Country

(000)

Online Audience

Worldwide

12,422

100.0%

U.S.

4,783

38.5%

China

2,828

22.8%

Canada

928

7.5%

Taiwan

238

1.9%

Germany

204

1.6%

Japan

202

1.6%

France

182

1.5%

U.K.

180

1.4%

Spain

169

1.4%

Italy

105

0.8%

*
Country-level reporting based on individually reportable countries

within comScore World Metrix

“The
NBA has truly established itself as a global brand,” said Bob Ivins, Managing Director of comScore

Europe.
“The combination of strong global marketing efforts and the influx of
several highly marketable international stars — such as Dirk Nowitski and Yao
Ming — has succeeded in building awareness of the NBA brand across the world.
It’s also clear that the Internet plays a key role in providing fans with
instant access to appealing and relevant basketball content from the NBA
wherever they may live.