Taco Bell Hopes to Find a Million Dollar Swing at Baseball All-Star Game

Midsummer Classic heads to

San Francisco this
year as the 78th Major League Baseball (MLB) All-Star Game returns to the city
by the bay, ready to showcase

favorite baseball players and one extremely lucky fan. Taco Bell, the Official
Quick Service Restaurant of MLB, today announced another of its signature “Think
Outside the Bun” promotions that will offer a fan the chance of a lifetime: to
take the field on July 10th at San Francisco’s AT&T Park before the 78th
MLB All-Star Game with a chance at becoming America’s newest millionaire.

Taco Bell’s
“Swing for a Million” promotion will be shown during FOX’s coverage of the
All-Star Game’s pre-game ceremonies with one contestant receiving three
attempts to “swing for the fences” from a tee at home plate with a real chance
at walking away with some cash. One power slug of 280 feet on the fly and our
contestant becomes an instant millionaire. Swings falling short of 280 feet may
still win a heavy payout as a 255 foot blast will reward $250,000 and a 230
foot drive will secure $100,000. Fans are encouraged to enter for a chance-to-“Swing
for a Million” by logging onto www.mlb.com/tacobellallstar from now through
Sunday, June 24, 2007.

“We love
baseball and want to celebrate baseball’s fans by giving them a unique ‘inside
the game’ chance they won’t soon forget,” said Bob Fulmer, interim chief
marketing officer, Taco Bell Corp. “This is a fantastic opportunity for a fan
to take the field with some of baseball’s biggest stars and get a shot at
becoming a millionaire.”

The “Swing
for a Million” is another in a long line of “Think Outside the Bun” promotions
Taco Bell has conducted through their partnership with MLB. During previous
All-Star Games, Taco Bell held the “Rapid Fire” contest where in 2004, Houston,
TX resident Tom Grey proved to America that he could indeed “throw heat” as he
successfully threw five baseballs though a target in 30 seconds, walking away
an instant millionaire. No stranger to involving the entire

United States
in its promotions, Taco Bell also placed its famous “Free Taco” target during
the 2002, 2004 and 2006 World Series.


Bell will have an extended presence during the 78th MLB
All-Star Game in

San Francisco,
participating in MLB FanFest and returning as the title sponsor of “Taco Bell
All-Star Sunday” on July 8th, and the “Taco Bell All-Star Legends &
Celebrity Softball Game,” in which MLB legends are teamed with celebrities from
TV, film and music in a fun-filled competition.

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