NBA Finals to Reach Record Worldwide TV and Web Audience

The NBA’s Finals will reach fans in 205
countries and territories in 46 languages via a record 128 TV broadcasters when
they start later today.

This
breaks last year’s record of 112 broadcasters. Also, more than 250
international media from 23 countries and territories will converge in

San Antonio and

Cleveland
to bring the action back to fans around the world. There will be 36 US
TV and radio networks and websites on-site including 20 in commentary
positions.

For the first time a TV station from the Middle East (ART – based in

Jordan) is sending a commentary team to cover the NBA Finals live in Arabic for NBA fans throughout the

Middle East.
Other NBA television partners coming on-site to provide live coverage
for the first time are from Albania (Telesport), Argentina (Canal 7),
Bosnia (OBN) and Brazil (TV Esporte Interativo).

“The
NBA Finals is no longer just an American event, it is worldwide. We at
Arab Radio and Television (ART) are very excited to bring the NBA to
our neck of the woods,” said Mustapha Tell, ART Head of Sports. “While
we have been showing NBA games on ART for years, this year for the
first time we are attending the game and are right in the middle of it
all and can share that excitement with our viewers.”

“OBN
TV is broadcasting The Finals live and Bosnian fans are thrilled to
have the opportunity to watch the best basketball league in the world
on their TV screens,” said Mirza Vilic, Executive Director, OBN TV,
Bosnia. “The NBA Finals promises to be very exciting and OBN is proud
to broadcast all seven games live, in addition to being on-site at The
Finals for the first time.”

A
record nine international players will be competing in The Finals and
there will be TV coverage in all of the players home countries. The San
Antonio Spurs have six international players: Tim Duncan (US Virgin
Islands), Francisco Elson (

Netherlands), Manu Ginobili (

Argentina), Fabricio Oberto (

Argentina), Tony Parker (

France) and Beno Udrih (

Slovenia). The Cleveland Cavaliers have three international players: Zydrunas Ilgauskas (

Lithuania), Aleksandar Pavlovic (

Montenegro) and Anderson Varejo (

Brazil).

NBA
team rosters featured a record 85 international players, approximately
20% of the NBA, from 37 countries and territories at the end of the
2006-07 season. When the 2007 NBA Playoffs tipped-off, a record 60
international players from 28 countries and territories were on Playoff
rosters.

NBA.com continues to reach more fans around the world with more than 50 per cent of traffic to the site coming from outside the

US.
The Finals will be no different as NBA fans can log on to NBA.com and
listen to live audio of the games in 15 languages: English, Albanian,
Arabic, Bosnian, Dutch, Flemish, French, German, Greek, Italian,
Mandarin, Polish, Russian, Spanish and Tagalog. Sport Business