ForSyte Media launches

ForSyte Media has just launched, a new auto racing
calendar web site that combines season race schedules for NASCAR,
Formula 1, Champ Car, and Indy Car. “We’re extremely happy with how quickly the idea came to life,” said
Joe Rockey, CEO and owner of ForSyte Media. “Our goal was to keep the
calendar site simple, eye-catching, and easy to use. It’s about giving
race fans a quick, convenient way to find race day information without
having to visit three or four different web sites.”

The idea for came to Rockey after missing several
televised Formula 1 races earlier this season. “I was annoyed that I
didn’t have an easy way to keep up on all my racing information at
once. I realized what I needed was a site that combined all of it for
me… race events, dates, and television times.” Soon after, was born.

What started out as web site for Rockey’s personal use quickly grew
into a business venture with potential. “We realized right away that an
aggregated calendar could provide more than just race dates and times.
Now we’re linking visitors to ticket information, travel accomodations,
merchandise, and more. We also have a news feed displaying the latest
racing headlines.” Rockey has signed on as an affiliate with leading
ticket broker, travel site, and
Formula 1 tour package site

Since launching just over a month ago, has seen a
steady increase in traffic, with about half of all unique visitors
bookmarking the site. “These are serious race fans that immediately see
the convenience provides. Feedback so far has been very
positive. We keep hearing how we’ve made their ‘racing lives’ a bit
easier. It’s a good feeling to know that.”

Rockey is optimistic about where he thinks can go from
here. “We’ve got several cool ideas we’re looking at. Email and mobile
alerts, contests, stuff like that. Several visitors have asked us why
we don’t have World Rally up yet. We’ll see what happens. Right now,
our main focus is getting the word out and encouraging more people to
pay us a visit. We’re also actively pursuing interested advertisers and

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