WWE Hires Brian Kalinowski As General Manager, Digital Media
focus on greatly expanding its presence and profitability within digital media,
World Wrestling Entertainment has hired Brian Kalinowski as General Manager of
Digital Media. A 20-year veteran of digital product development and marketing
in the digital space, Kalinowski will oversee web and mobile content, as well
as interactive technology. Kalinowski will report to COO Michael Sileck.
As GM of
Digital Media, Kalinowski will lead the digital media groups at WWE in creating
compelling digital entertainment across multiple platforms in an effort to
drive greater audience engagement and further enhance the successful WWE brand.
His role will focus on new product development, negotiating and developing
partnerships with various content and distribution partners and maximizing the
benefits of online media through advertising and promotion.
joins WWE from Lycos, Inc., where he served as Chief Operating Officer since
2005. At Lycos, Kalinowski oversaw all business operations and consumer
experience, including all product development, revenue streams, marketing and
customer support. Previously, Kalinowski served as Vice President of Product
Development for Ziggs Inc. and Senior Director of Product Marketing for
Availant Software, Inc.
an excellent addition to WWE. He brings a range of experience and depth of
knowledge that few can match,” said Michael Sileck, COO. “This is an exciting
time for our digital media groups – we’ve had incredible success with our
recently launched digital broadband network, seen the expansion of 24/7 online,
and struck a new deal with AT&T to provide exciting mobile content to their
subscribers. We’re in the forefront in these areas, and with Brian on board WWE
will continue to push the envelope of what can be accomplished in digital media.”