The Sports Network Teams with Voxant, to Deliver Sports News to Web Sites

The Sports
Network has partnered with Voxant, to make its comprehensive sports information
and reporting available to Web sites and blogs through TheNewsRoom (http://www.thenewsroom.com/voxant/thesportsnetwork),
both companies announced. The Sports Network also distributes sports video from
TheNewsRoom on its own site, http://www.sportsnetwork.com.

The Sports Network provides the latest
sports scores, statistics, news, injury and weather reports, standings,
schedules and team information for a wide range of sports and events.
Currently, TheNewsRoom features articles and feeds from The Sports Network that
cover news and analysis, game previews and recaps, as well as events.
Additional content available this summer will include box scores, full game
summaries and audio reports.

“We
have been looking for a solid video offering for quite some time, and being
able to do so with Voxant as a client and partner makes sense,” said Ken
Zajac, Director of Sales for The Sports Network. “We have already begun to
see some great diversification in their content offerings from which we can
choose and it allows us to earn a nice revenue stream as well.”

The Sports
Network’s content is available through TheNewsRoom as individual clips and
custom news feeds that appear in a branded player, as well as from video feeds
on The Sports Network’s own site. Voxant’s proprietary viral mashing technology
allows copyright-protected news to be obtained from TheNewsRoom and legally
embedded on Web sites and blogs, where it can then be redistributed to an
infinite number of additional sites in a true viral distribution model. A
tracking system and dashboard also record where the content has traveled on the
Web and how often it is viewed, in addition to providing the ability to block
content from appearing on inappropriate sites. All content is accompanied by advertising,
which provides revenue to content owners and sites where content is published.

“Some
of our most ardent network affiliates are publishers of sports- oriented Web
sites and blogs, so we’re very excited about our new partnership with The
Sports Network,” Voxant CEO Jeff Crigler said. “This is terrific
sports content that covers everything from Major League Baseball, the NFL, NHL,
NBA, college basketball and football, golf and tennis, to international cricket
and soccer.”