QUALCOMM and MLB Advanced Media Announce Agreement for First BREW BrandXtend Content Offering

Incorporated, a developer and innovator of advanced wireless technologies and
mobile data solutions, and MLB Advanced Media, LP (MLBAM), the interactive
media and Internet company of Major League Baseball, announced an agreement to
leverage QUALCOMM’s BREW BrandXtend Signature Solution to mobilize MLB.com
content directly to wireless consumers. MLBAM will be QUALCOMM’s first BREW
BrandXtend Signature Solution customer and will use it to offer baseball lovers
new access channels for the discovery and delivery of compelling mobile content
offered exclusively by MLB.com.

The solution will enable baseball fans to
browse, purchase and download wireless, interactive content from MLB.com and
individual team sites, directly to their mobile phones. MLBAM and QUALCOMM will
announce specifics of the service to be launched under this agreement at a
later date.

mobile content industry has found itself at a crossroads, one in which the
ever-increasing amount of available applications and services has made it
challenging to get the right content in the hands of the right subscribers,”
said Brian Dunphy, senior director and head of brand and affinity relations for
QUALCOMM Internet Services. “BREW BrandXtend aims to meet this challenge,
and we applaud MLB.com in taking a significant step toward bringing its branded
mobile content directly to its fans. By working with recognized brands such as
MLB.com to extend the reach of their content to target audiences through new
discovery avenues, QUALCOMM is helping brands and operators to benefit from the
growing demand for advanced mobile content.”

solutions change the way people relate to wireless data services.

enabling discovery and delivery of high-value content, BREW creates opportunities
for the wireless industry to enhance consumers’ mobile data experience. QUALCOMM’s
comprehensive and targeted BREW Signature Solutions offer reduced time to
market and lower capital investment for companies providing mobile products and
services. Customers also can benefit from several modular BREW offerings,
including uiOne, deliveryOne and QPoint, which provide the foundation for
customer-differentiated wireless data capabilities.

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