Maven Networks to Power Online Video Channels for Gemstar-TV Guide

Maven
Networks announced that it has been selected by Gemstar-TV Guide, a
leading global media, entertainment and technology company, to power its online
video channels. Maven will work with TV Guide to launch next-generation
broadband video experiences for TV Guide on its over 300 dynamically generated
video players at www.TVGuide.com, delivering vast amounts of media and
entertainment content to the site’s highly-engaged user base.

As
evidenced by its vast popularity with audiences and advertisers alike,
broadband video channels and online content syndication offer considerable
value propositions for major media companies such as TV Guide. TV Guide has
selected Maven to manage and monetize its vast library of video assets and tap
into the value and opportunities that viral syndication presents. Maven enables
TV Guide to manage its web video content workflow and publishing, create and
quickly update state-of-the-art video user experiences, and offer its
advertisers powerful analytical capabilities and enhanced video advertising
opportunities. The Maven platform serves as an integral part of the technology
foundation for TV Guide’s direct-to-consumer web video offerings and ad revenue
generation efforts.

“There’s
an old adage that content is king. Our video offerings already attract a
sizable online audience, but with Maven’s viral syndication capabilities, we
can continue to expand our user base,” said Paul Greenberg, General
Manager of TV Guide Online. “The Maven Internet TV Platform, combined with
the knowledge and expertise of Maven’s Media Services team, provided us with
the right mix of technology, processes and people to help execute this large,
complex project.”

A
household name for more than half a century, TV Guide continues, across various
media platforms, to serve as a key resource for today’s television audience. In
the online arena, TVGuide.com has steadily increased the depth and appeal of
its Internet video players, offering programming that includes clips from television
shows, behind-the-scenes footage, reviews and celebrity interviews. As an
aggregator of more than 2,500 video clips, TVGuide.com is one of the leading
destinations for entertainment video on the web.

“TV
Guide is a powerful brand, and we’re excited to power its Internet TV
initiatives,” said Hilmi Ozguc, Founder and CEO of Maven Networks.
“With Maven, TVGuide.com can expand its audience, enhance its viewing experience,
and offer new opportunities to its advertisers.”