MLB launches video archive site


League Baseball’s postseason marketing campaign will include a website that
allows fans to create their own compilations of past playoff highlights.

MLB will
launch the “There’s Only One October” campaign, featuring comedian
Dane Cook, during the broadcast of Tuesday’s All-Star game on Fox.

website,, will give fans access to an expansive archive of MLB
footage, including more than 60 clips of historical postseason plays such as
Willie Mays’ catch in the 1954 World Series and Kirk Gibson’s 1988 home run.

Kate Mara, William Petersen and Ellen Pompeo have agreed to provide their own
compilations of highlights on the site, with other celebrities expected to be

Fox and
TBS, which will televise playoff games, also will be involved in the marketing

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