The Weather Channel Partners with DISH Network to Sponsor Roush Fenway Racing’s No. 60 and No. 26 Race Cars in NASCAR Busch Series

The
Weather Channel, the 24-hour weather network, has partnered with EchoStar
Communications Corporation and its DISH Network to sponsor Roush Fenway Racing’s
No. 26 car in
Chicago and the No. 60 car in

Indianapolis during this
month’s NASCAR Busch Series. The Weather Channel will serve as an in-market
sponsor for the race car driven by Todd Kleuver in
Chicago
on July 14 and by Carl Edwards in

Indianapolis
on July 21.

Viewers of
The Weather Channel will get a look at the car in an interview with this
Saturday’s driver, Todd Kleuver, airing on Friday night and Saturday. In
addition, the network will provide NASCAR fans with a race day forecast during Weekend
View Saturday morning.

“This
partnership provides us with the opportunity to connect with the millions of
NASCAR fans who expect top performance from our network in providing the day’s
weather in the same way they turn to NASCAR for the best in stock car racing,”
said Debora Wilson, president of The Weather Channel Companies. “We are proud
to partner with DISH Network in sponsoring two of NASCAR’s most respected
drivers.”

As part of
the partnership, The Weather Channel will also be a large component to DISH
Network’s at-track marketing program.

“DISH
Network is proud of the Team DISH All-Stars’ performance this year, which
includes four wins, as well as two NEXTEL Cup and four Busch Series top-10
finishes,” said Carl Vogel, president of EchoStar. “The Weather Channel’s
sponsorship of these two races is a testament to the success of the team –
which boasts NASCAR greats such as Carl Edwards, Jamie McMurray, Greg Biffle
and Matt Kenseth – and we’re more than happy to give them the opportunity to
capitalize on that success.”