NHL inks deal with NeuLion to bring unique online experience

The
National Hockey League (NHL) and NeuLion Inc., announced their partnership to
bring a unique online experience to fans worldwide using NeuLion technology at
the start of the 2007-08 season.

A new NHL
Integrated Video Portal will be available via NHL.com and all of the 30 club
sites to deliver high-quality video and other content. Fans will be able to
navigate easily between live game content, video features, behind-the-scenes
footage and game highlights that are viewable in multiple video windows or full
screen.

NeuLion
will power this NHL online video offering, which will include the following:

Live
hockey games from NHL Center Ice Online. Paying subscribers of NHL Center Ice Online
will be able to watch up to 40 games per week, subject to local blackouts, with
the option to view multiple games at one time, zoom into just one game and set
their own viewing preferences. The multiple game feature is one of several exciting
upgrades to last year’s NHL Center Ice Online product.

League-wide
videos, player information and fan input. Fans can monitor their favorite players
or teams, monitor stats for fantasy league purposes and share videos with other
fans around the world. Fans can organize and share their favorite specific NHL
content through buddy lists, blogs, e-mail, and playlists.

Team
Channels for all 30 teams plus NHL.com. The team experience features footage only
available through this new service such as the clips from morning skate,
pre-game interviews and post-game commentary. Additional content may include
off-season NHL highlights and team-specific video-on-demand such as locker room
access and mascot features. In addition, fans can choose game highlights to
watch their favorite team or players around the League. Premium content may be
available for a pay-per-view or subscription fee.

“The
popularity of viewing sports highlights and games online continues to grow,
especially with hockey fans, who tend to be early adapters to new technology,”
said John Collins, Senior Executive Vice President, Business and Media, NHL.
“This new agreement with NeuLion is another addition to the NHL’s technical
platform to deliver unique and exciting content online that is available
anytime, anywhere, without geographic boundaries.”

“NeuLion
networks continue to grow across our customer base, we are really excited about
this new partnership with the NHL, as we worked hard this past year to create a
new fan experience for Islanders and Rangers fans, that was truly unique,” said
Nancy Li, Chief Executive Officer of NeuLion Inc. “We know hockey fans
throughout the world will benefit from this service.”