Sony Computer Entertainment America Joins with ESPN Once Again to Sponsor X Games 13

Sony
Computer Entertainment America Inc. (SCEA) announced its renewed sponsorship of
ESPN’s X Games 13, demonstrating the company’s continued commitment to action
sports. The X Games, which is the premier action sports event featuring
athletes from around the globe competing in events such as BMX Freestyle, Moto
X, Skateboard, Surfing and Rally Car Racing, will be held August 2-5
simultaneously at The Home Depot Center and the STAPLES Center in Los Angeles,
Calif.

“We
are pleased to once again sponsor the ESPN X Games, said Donna Armentor, senior
promotions manager, SCEA “Our sponsorship with ESPN reinforces our already
dominant presence within the action sports market and provides us with another
excellent opportunity to promote the PlayStation brand to our target
audiences.”

Fans
attending X Games 13 can visit the award-winning PlayStation Experience truck
at The Home Depot Center to sample PlayStation products first hand including
the latest software titles for PLAYSTATION 3(PS3), PlayStation2 and PSP
(PlayStationPortable). The 77-foot mobile videogame arcade features a PS3
gaming area with a 52-inch LCD screen and plush leather chairs. Even athletes
can get into the action with interactive kiosks in the athlete lounges, where
they can fine-tune their eye-hand coordination before entering the spotlight.
These PlayStation attractions will feature the latest and soon to be released
titles including: Ratchet & Clank Future: Tools of Destruction Folklore MotorStorm,
Parrapa The Rapper and SingStar Pop.

“ESPN
has been proud to welcome PlayStation as part of the X Games for eight
events,” said Rick Alessandri, Managing Director, X Games Franchise.

“As
the X Games and PlayStation appeal to the younger audiences, we couldn’t be
happier with this partnership and look forward to future events with
them.”