Setanta Sports to Launch on DISH Network

Just in
time for the English Premiership season opener and the Rugby World Cup 2007,
Setanta Sports (, the sports broadcasting network
dedicated to international soccer and rugby, and EchoStar Communications Corporation’s
DISH Network announced the launch of Setanta on DISH Network to subscribers
across America for the first time.

Currently in high demand, Setanta Sports brings quality and depth of programming to
global sports fans nationwide through 24-hour access to more than 1,000 live
events, including UK and European soccer, as well as world-class rugby and
other sports programming.

Airing seven days per week, 24 hours per day, Setanta Sports is available to DISH
Network customers for $14.99 per month, and to business subscribers starting at
$100 per month. Through their subscription to Setanta Sports, sports fans will
receive “armchair access” to the best live, international sports
presented in their original format, including the world’s top soccer from the
Barclay’s English Premiership League and the UEFA Champions League combined
with top flight Rugby Union including the Rugby World Cup 2007, the annual Six
Nations tournament and The Heineken European Cup.

We are excited to offer DISH Network subscribers the best international sports
programming from the comfort of their own homes, 24 hours a day,” said
Roger Hall, CEO of Setanta Sports North America. “DISH Network will be a
terrific partner for us in North America and we look forward to bringing their customers the authentic soccer and rugby
coverage that we’re known for around the world for many years to come.”

“We welcome the opportunity to offer our viewers a chance to engage in the world of
international sports, including globally renowned programming like Barclay’s
English Premier League soccer and Rugby World Cup 2007,” said Eric Sahl,
senior vice president of Programming for DISH Network. “Our current
subscriber base of more than 13.4 million homes across the

United States is comprised of viewers from many different backgrounds with diverse sports
interests. Adding programming like Setanta Sports speaks to our overarching
goal to provide programming that is as diverse as our audiences.”

Setanta will be offered for free in DISH Network’s Preview Showroom on Ch. 284 from
Aug. 2 through Sept. 5. For more information about how to order Setanta Sports
from DISH Network, contact 1-800-333-DISH (3474) or visit

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