to present more than 2,000 live events
will adopt a new programming strategy this fall, becoming a live sports-driven
programming service. Under the new programming strategy, the ESPN Digital
Media and ESPN Programming units will collaborate to present more than 2000
live events on in the next 12 months, dramatically growing the
service’s programming and delivering to fans the most comprehensive live, multi-sport broadband service
anywhere. In 2006, delivered more than 200 live online sports
events, and through July 2007, had featured more than 500 live events.

A new user
interface for is in development and scheduled to launch in fall
2007. To implement the day-to-day operation of’s new programming
strategy, Jeff Cravens has been named the vice president & general manager

With’s shift to live programming,, the leading sports
destination online, will become the home for ESPN’s extensive library of daily
on-demand online video (

the new programming approach for we are creating the leading online
destination for live sports,” said John Kosner, senior vice president and
general manager, digital media. “This is a tremendously exciting
development for sports fans. If the game is not on one of ESPN’s TV networks, fans will check – and in certain cases
go there first.”

Added David Berson, ESPN executive vice president, program planning and
strategy, “The evolution of this service reflects, and further develops,
our overall programming strategy across all media. We are focused on giving
fans the most extensive live and on-demand sports video content. The variety of programming, in some regard, is a
throwback to the early days of ESPN.”

As the first full-time, multi-sport, live sports-driven broadband channel, will feature a broad array of live sports events and programming
every day, delivering multiple live events at a time, spanning a global lineup
of sports programming including (but not limited to):

Hundreds of college football and basketball games (including many out-of-market games);

NBA games;

NASCAR Nextel and Busch Series races;

College baseball, softball, hockey and lacrosse;

International rugby;

Tennis (including the Australian Open, French Open and Wimbledon);

Arena Football League games;

U.S. and International soccer;

Open wheel racing; international baseball;

Sports-related press conferences.

The new
programming approach marks the latest evolution in ESPN’s industry-leading
broadband and online video strategy. currently serves tens
of thousands of streams for many of its live online events. Recent programming
successes include more than 500,000 streams served for UEFA Champions League
soccer matches; nearly 320,000 for the 2007 UEFA Under-21 soccer tournament;
more than 250,000 for both the FIFA Under-20 World Cup and the 2007 Wimbledon tennis
tournament; nearly 250,000 for both college football and college basketball
(not including the March Championships Week All-Access trial
period); nearly 85,000 for NASCAR Busch series races; and more than three million
for the 2006 FIFA World Cup tournament (the service’s most-viewed event). is free to fans and is currently available in more than 15 million
homes nationwide that receive their high-speed Internet connection from an affiliated
service provider. The service has more than doubled its distribution
since August 2006 and will expand again this fall when it will become available
to all RCN high speed Internet service subscribers.

“As becomes the live sports hub, the value it delivers to both
sports fans and to affiliated Internet service providers is clear,” said
Matt Murphy, senior vice president, digital product development. “We
expect to continue to build upon the growth and success of in the
coming year.” – Home to ESPN’s On-Demand Online Video

To date,’s programming has combined live events with on-demand content –
both original and from ESPN’s television networks. With the shift to live
online programming, much of the on-demand programming previously available on will now be available on and it’s network of sites,
including,,,, and more. ESPN’s on-demand, online video is typically shorter video
clips (30 seconds – 8 minutes) – including highlights, analysis, news, and original
content – and is viewed by fans tens of millions of times in an average week.’s library of online video includes original content such as
SportsCenter Minute, Fantasy Focus, ESPNSoccernet SportsCenter, as well as
sports highlights, news, and content from signature, branded ESPN programs such
as Pardon The Interruption, Around The Horn, NASCAR Now, The Sports Reporters,
ESPNEWS’ Hotlist, ESPN Deportes and more.

Jeff Cravens Named Vice President and General Manager,

implement the day-to-day operation of’s new programming strategy,
Jeff Cravens has been named the vice president & general manager of In this role, he will guide the strategic product vision,
overseeing the programming, production and day-to-day operations of, reporting to both John Zehr, senior vice president, digital media
production and to John Papa, vice president, Strategic Program Planning.

In addition to managing the programming and operations staff for,
he will work closely with ESPN’s Digital Media, Programming Acquisition and
Development and Affiliate Sales and Marketing teams to identify and implement
programming, consistently enhance the sports fan experience with live online
sports events, and create value for affiliated high-speed providers.

Cravens joined ESPN in June 2006 from Triple Play Consulting as a senior
director of New Media. Prior to joining ESPN he served as President and
General Manager of FANSonly/Official College Sports Network from 1999-2004.
During his tenure, the company provided content delivery and Internet business
solutions to 150 university athletic departments and launched a successful
online multimedia subscription service centered on live sports. He began
his career in collegiate and Olympic sports, first at the

University of

(1986-88) and then moving to the United States Olympic Committee (1988-94).
He was a senior manager of the Torch Relay for the Atlanta Olympic Games
from 1994-96 and moved to Turner Sports in 1997, where he was involved with
strategic planning, sales, programming and marketing for the Turner networks.
Cravens received a bachelor of science degree from the William Allen White
School of Journalism and Mass Communications at the

University of

in 1985.

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