YES Network enjoys highest Yankees ratings ever

The YES Network
is enjoying its highest New York Yankees ratings ever, with its primetime
Yankees telecasts ranking #1 in

New
York on 27 of the past 29 game nights. YES’
primetime telecasts have regularly outperformed ABC, CBS, NBC, Fox and all
other

New York
broadcast and cable stations this summer.

Last
night’s Yankees-Blue Jays telecast on YES registered a 7.4 TV household rating
(715,000 viewers), the highest-rated and most-watched program on YES since
September 29, 2005, when the Yankees-Orioles telecast scored a 7.6 TV household
rating (731,000 viewers).

In
addition to stellar game ratings, Monday night’s special edition of Yankees
Classics featuring the 1979 Orioles-Yankees game which was played on the day
the Yankees buried fallen captain Thurman Munson was the most-watched Yankees Classics
program ever on YES.

“As
the Yankees make their move toward yet another post-season berth, client demand
for all Yankees-themed programming has increased significantly,” said Mike
Wach, executive vice president, ad sales, the YES Network. ”

New York buyers know
that the Yankees on YES offer tremendous value, especially this time of the
season.”

YES’ 2007
Yankees highlights through Sunday, August 5 (NY DMA):

YES is
averaging a 4.5 TV household rating (437,000 viewers) for its Yankees
telecasts, the highest season-to-date average rating and most TV viewers for Yankees
telecasts since at least 1999

YES’ 4.5
average TV household rating is a 7% year-over-year increase from 2006’s
season-to-date rating of 4.2 (410,000 viewers)

TV
household ratings for Yankees games on YES are up 11.4% since the All-Star
Break

During the
July 2007 Sweeps Period (July 8 – August 1, NY DMA):

The 5.3 TV
household rating for primetime games during the July 2007 sweeps period is
23.3% greater than the 4.3 rating for primetime Yankees games on YES during the
July 2006 sweeps period

Average
ratings for Yankees pre-game shows on YES during the July 2007 sweeps period
increased 33% from the July 2006 sweeps period (0.8 TV household rating in 2007
vs. 0.6 in 2006)

Average
ratings for Yankees post-game shows on YES during the July 2007 sweeps period
were up 29% from the July 2006 sweeps period (1.8 TV household rating in 2007
vs. 1.4 in 2006)

Thurman
Munson Yankees Classics Game

The August
6 premiere of the Yankees Classics game featuring the 1979 Orioles-Yankees game
played just hours after the Yankees returned from Thurman Munson’s funeral in

Ohio was watched by
81,000 TV households (a 1.09 TV household rating). This is the
most-watched and highest-rated Yankees Classics telecast ever on YES, besting
the 78,000 TV households (1.07 rating) garnered for the April 28, 2003 Yankees
Classics telecast of the October 2, 1978 game in which Bucky Dent hit his
historic home run against the Red Sox.

Source: Nielsen Media Research, Live Data